Marketing Operations Manager

Campaign Execution & Coordination:

• Own campaign execution across all channels including email, direct mail, SMS, social, paid ads, webinars and in-app campaigns
• Coordinate execution for both internal initiatives and partner-facing campaigns.
• Manage and evolve QA processes to ensure flawless execution.

Audience Segmentation & List Management:

• Own audience builds and list management for all direct mail and digital campaigns
• Manage segmentation logic in coordination with Hightouch and Snowflake pipelines
• Validate audience exports before use, flagging and resolving discrepancies with MarTech and the Analytics team

Performance Reporting & Analytics Partnership:

• Serve as the primary Marketing Operations liaison to the Analytics team
• Translate campaign reporting requirements into well-defined requests for Analytics partners
• Coordinate on dashboards, campaign-level insights, and the shared marketing performance scorecard