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Position Overview:
- Drive customer acquisition and revenue growth through PPC, SEM, display advertising, paid social media, and LinkedIn channels.
- Requires full-funnel optimisation and close collaboration with sales, product, and operations teams.
- A strong emphasis on creative strategy across all paid channels is essential.
Key Responsibilities:
- Optimize the entire marketing funnel from awareness to conversion, using data-driven insights to enhance each stage.
- Liaise with sales, product, operations, and other functional teams to align marketing efforts with business objectives.
- Establish and monitor key performance indicators such as CAC, ROAS, and conversion rates.
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