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Responsibilities:
- Formulate and implement a marketing strategy to drive business, customer, and revenue growth.
- Combine PR, communications, thought leadership, digital, content, and customer advocacy programs.
- Create action plans and calendars to support local strategic growth plans.
Marketing Activities:
- Deliver marketing campaigns and organize/attend events.
- Create engaging content for website, newsletters, email marketing, blogs, and social media.
- Develop, implement, track, and optimize digital and email marketing campaigns.
Reporting & Collaboration:
- Track ROI and marketing's influence on the sales pipeline.
- Provide reporting to marketing and sales leadership.
- Collaborate with PR/Comms agencies and vendor partners.
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