Support messaging & positioning by assisting in creating clear, compelling messaging that highlights the value of Luma’s products; help update and maintain message libraries and talk tracks. Work with marketing and sales to help build pitch decks, one-pagers, and other materials. Support the planning and coordination of product and feature launches, including internal rollout materials and launch announcements.
Lead & manage small to large, simple to complex HR marketing projects to keep them, and us, organized, on schedule and on budget. Help bring our clients’ employee-facing programs to life through effective project management. Your contributions will ensure tight organization of your assigned programs, ensuring seamless development and delivery of creative materials and impactful communications materials in multiple formats such as Web, video and presentation.
Assist with multi-channel marketing campaigns to reach eligible members and drive engagement. Organize campaign assets and track timelines to ensure deadlines are met. Support the coordination of email and SMS marketing calendars, QA testing, and deployment. Manage social media presence across Instagram and Facebook, coordinating with local efforts. Create and optimize website content, including blog post copy, CTAs, meta titles, and descriptions.