Marketing Automation Specialist

Responsibilities:

• Build, launch, and optimize automated email, SMS, direct mail, and chat nurturing campaigns
• Manage day‑to‑day automation activities including creative setup, QA, testing, deployment, and performance monitoring
• Support project organization, timelines, and asset coordination across nurturing initiatives

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, Data Analytics, or a related field (required)
• Minimum three (3) years relevant marketing strategy and/or Customer experience/relationship management experience (required)
• Minimum (1) one year of experience in digital marketing, preferably within higher-education or demand-generation environments (required)

Skills:

• Apply knowledge and skills to complete tasks with minimal supervision
• Communicate clearly and effectively with peers and stakeholders
• Demonstrate active listening and empathy in interactions

Abilities:

• Ability to build and manage automated workflows across email, SMS, direct mail, and chat platforms
• Ability to use automation tools (e.g., Marketo, HubSpot, Salesforce Marketing Cloud, Slate, Braze, etc.)
• Ability to perform QA, troubleshoot rendering issues, and ensure proper campaign functionality