SAAS Marketing Manager

Marketing Strategy, Planning & Leadership:

• Own and define the end-to-end product marketing strategy.
• Unite product marketing, lifecycle marketing, campaigns, affiliates, and partnerships.
• Lead, mentor, and coordinate the marketing team.

Go-To-Market, Growth & Lifecycle:

• Lead go-to-market strategies for product launches.
• Drive product adoption, activation, engagement, expansion, and retention.
• Own customer lifecycle communication across onboarding, activation, expansion, retention, and re-engagement.

Product, Market & Customer Insights:

• Analyze market trends, competitive landscape, customer behavior, and feedback.
• Collaborate closely with Product to translate insights into compelling customer-facing narratives.
• Support roadmap communication and maintain feedback loops between customers and internal teams.