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Accountabilities:
- Develop a strong understanding of key customer segments and markets, including librarians and researchers.
- Identify customer pain points, industry trends, and competitive dynamics to inform marketing strategies.
- Create compelling persona-based value propositions and segment narratives.
Marketing Programs:
- Develop and execute marketing programs supporting product launches and thought leadership initiatives.
- Collaborate with teams to build and execute marketing plans aligned with business priorities.
- Create sales enablement tools and messaging briefs that enhance the buyer journey.
Commercial Effectiveness:
- Streamline content development processes and sales readiness efforts through collaboration.
- Partner with sales teams to improve commercial effectiveness through training and resources.
Jobgether
Jobgether uses an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. They identify the top-fitting candidates, and this shortlist is then shared directly with the hiring company.