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Role Responsibilities:
- Lead the strategy and evolution of the global Martech and Digital Experience portfolio.
- Translate services into value propositions and market narratives.
- Build GTM plans, product positioning, and media formats.
Sales Enablement:
- Train the commercial team and create high-impact sales materials.
- Participate in strategic client meetings.
- Work with strategic partners like Adobe, Salesforce, and Databricks.
Performance and Insights:
- Investigate CMO, CDO, and CTO pain points and competitive landscape.
- Analyze performance data and structure campaign cases.
- Research market trends and new technologies.
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