Job Description
As our first marketing hire, shape the overall marketing function, from high-level strategy to hands-on execution across content, demand generation, and partnerships. Craft the story and develop product positioning and messaging for Watchpoint Labs' consolidated security suite, grounding the narrative in startup challenges, developer needs, and cybersecurity trends to create a differentiated story that resonates with early-stage tech teams and enterprise buyers. Lead launches end-to-end and own go-to-market strategy for new features, platform updates, and other security tools. Drive lifecycle marketing and orchestrate customer journeys. Produce compelling content that educates developers on security best practices and positions Watchpoint Labs as a leader in simplifying cybersecurity.
About Watchpoint Labs
Watchpoint Labs is focused on making security straightforward for early-stage tech companies by building a suite of cybersecurity products.