Account-Based Marketing Strategist

What You'll Own:

• Build the long-term growth strategy for Fresh Prints’ highest-value accounts.
• Define how the business should identify, segment, prioritise, invest in, retain, and expand those accounts over time.
• Develop a strategy that remains effective even as student leaders, decision-makers, buying committees, and internal account owners change.

Turning Strategy Into Results:

• Take responsibility for moving the strategy from an idea into how the company actually operates.
• Use AI, automation, process, and disciplined prioritisation to operate with the leverage of a much larger team.
• Partner with Sales, BDM, Campus Manager leadership, Marketing, Creative, Data, and Operations to translate the strategy into clear actions, ownership, and operating rhythms.

Cross-Functional Leadership:

• Represent account growth and retention in executive-level conversations.
• Build the commercial case and organisational support required to secure resources, change priorities, and influence how teams operate.
• Measure success through changes in retention, expansion, and account value, not simply through campaign delivery or short-term engagement metrics.