Senior Manager, Product Marketing – Care Clinic

You will function as a player / coach, with 1 Product Marketing Manager reporting to them. Your team will shape our value story, sharpen our understanding of the competitive landscape and buyer needs, and partner cross-functionally to improve win rates, inform our product roadmap and business strategy, commercialize new products, and expand into new markets. You will work closely with the General Management, Sales, Client Success, Analytics, Solutions Consulting, Consultant Relations, and Clinical teams to achieve your goals. This position is ultimately about go-to-market strategy, effective marketing, sound decision making, and relationship-building. You’ll be expected to transition fluently between strategic planning and tactical execution to support revenue growth and retention with our health plan, enterprise buyers, and public sector buyers. Lead your team as a player/coach, including delivering strong work as an individual contributor, defining and optimizing against team KPIs, and mentoring/coaching your direct report to help them deliver high-quality work and grow in their role Inform our GTM strategy – including product positioning, packaging, and pricing – and product roadmap based on your deep understanding of the competitive landscape and client needs across health plans, enterprise, and public sector buyers Improve new logo and upsell win rates with a differentiated, data-driven value story that you bring to life with a suite of market-facing materials and tools for our GTM team Launch new products to the market, including partnering with the General Management team to identify and prioritize opportunities, working with product, sales, and others to ensure product-market fit, and owning development of a compelling value narrative that resonates with our target buyers Communicate product enhancements and innovation , developing messaging and market-facing materials in partnership with Product, GM and GTM Ops Identify opportunities to better showcase our impact with compelling market-facing statistics, easy-to-use GTM analytical tools, pursuit of external validation, and more