Senior Analyst, Insights & Paid Media US Marketing

Accountabilities:

• Own performance reporting and analysis across paid media channels, including paid search, paid social, display, video, and programmatic campaigns.
• Analyze key performance indicators such as CTR, CPC, CPA, conversion rates, ROAS, and pacing to identify trends and opportunities.
• Provide data-driven recommendations to improve campaign performance, budget allocation, bidding strategies, and channel efficiency.

Requirements:

• 8+ years of experience in paid media, performance marketing, digital marketing analytics, or related fields.
• Strong experience managing and analyzing paid media campaigns across channels such as paid search, paid social, display, video, and programmatic advertising.
• Advanced knowledge of advertising platforms including Google Ads, Microsoft Advertising, Meta Business Manager, LinkedIn, and DSP platforms.

Benefits:

• Competitive salary range based on location, experience, qualifications, and market conditions.
• Comprehensive health, wellness, medical, life, and disability insurance benefits.
• Paid time off and paid parental leave programs.