ABM Marketing Manager

Build and scale account-based programs that drive high-quality pipeline and accelerate deal velocity across Paddle’s sales-led motion. This role sits within the Demand Generation team and acts as the key link between Sales, Revenue Marketing, and Channel Execution owning the strategy and delivery of 1:1, 1:few, and 1:many ABM plays across our highest-value customer segments. You’ll leverage channels like paid, email, field, web and more to run personalised, data-driven plays that cut through noise and open doors. With strong support from Sales and Revenue Marketing, you’ll focus on making our GTM campaigns land with precision, intent, and revenue impact and you’ll use AI to scale faster, personalise smarter, and test continuously.