Klaviyo Email & SMS Marketing Manager – E-Commerce

Role Overview:

• Turn lifecycle marketing into measurable customer growth and revenue.
• Own email and SMS strategy and execution within Klaviyo for an e-commerce consumer products business.
• Combine hands-on campaign management with sophisticated customer journey automation and performance optimization.

Key Responsibilities:

• Build, schedule, launch, test, and optimize promotional campaigns aligned with commercial priorities.
• Create and manage automated customer journeys including welcome, abandoned cart, post-purchase, and win-back flows.
• Track and analyze revenue, conversion, open, click, and retention metrics to evaluate performance.

Requirements:

• Strong hands-on experience using Klaviyo for email and SMS marketing programs.
• Proven experience in email and SMS marketing within e-commerce or DTC environments.
• Data-driven mindset with experience in A/B testing, segmentation, and performance analysis.

Benefits:

• Fully remote position with flexibility and autonomy.
• Opportunity to work with distributed teams on international e-commerce initiatives.
• Direct ownership of email and SMS initiatives with clear connection to revenue performance.