The Opportunity:

This is a high-impact, high-ownership role to build and lead the customer marketing function from the ground up.
You will shape how customers experience the product from first login to long-term advocacy.

Key Responsibilities:

Establish the customer marketing function, owning the full customer lifecycle and developing programs for adoption and retention.
Design community strategies, manage the Customer Advisory Board, and launch groups for Enterprise executives and production accountants.
Partner with Product, Product Marketing, and Client Operations to align initiatives with business priorities.

Qualifications:

7+ years in customer marketing or lifecycle marketing with experience building or scaling the function.
Strong command of lifecycle strategy, segmentation, journey mapping, and multi-channel campaign execution.
Experience with communication platforms, marketing automation tools, and using AI to accelerate workflows.

Wrapbook

Wrapbook provides a unified payroll and accounting platform for the entertainment production industry, connecting production, accounting, cast, and crew in one place. It is a growing team of over 250 people across the USA and Canada, backed by top-tier investors, with a culture that blends creativity and technology.

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