Senior User Acquisition Manager

CHANNEL OWNERSHIP & PERFORMANCE:

• Own and optimize the Facebook ad account end to end.
• Maintain high subscription volume while driving efficient CPA and positive ROAS.
• Prepare and present a clear weekly channel strategy with results and next steps.

TESTING & NEW APPROACHES:

• Continuously test new campaign structures, audiences, bidding strategies, and placements.
• Identify and pilot new approaches before performance plateaus, scaling what works.
• Run structured creative testing to find winning angles, hooks, and formats.

CREATIVE COLLABORATION:

• Work closely with the creative team to develop high-performing ad creatives.
• Provide data-driven feedback on angles and messaging to guide production.
• Manage creative fatigue proactively, rotating and refreshing at high spend levels.

ANALYTICS & DATA:

• Build custom performance models, analyses, and reporting in Excel, Tableau, and Mixpanel.
• Develop growth plans based on CPA, ROAS, and ARPU cohort data with the data team.
• Own the channel testing roadmap: audiences, bidding, geo-expansion, and landing funnels.