Job Description
The Vice President of Lifecycle Marketing, Global is part of the Marketing Leadership Team at Instructure and is responsible for the growth and development of your sector through full lifecycle engagement –spanning acquisition, onboarding, retention, and acquisition– via outbound marketing and partnership with Global Customer Organization counterparts (Sales and Customer Success). In collaboration with your sales and customer success counterparts you are designing and running the strategies to win and grow customers in your sector. You report to the CMO and leverage the various marketing departments to build the campaigns and report on the efficacy of programs related to your sector’s growth.
To be successful, you will blend your passion for audience insights and category trends with your commitment to being a student of your marketing craft. The ideal candidate is a visionary leader. Someone who understands the impact marketing can have on the business at large.
About Instructure
Instructure believes in the power of people to grow and succeed throughout their lives by creating intuitive products that simplify learning.