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Role Overview:
- Own the full marketing funnel from awareness through advocacy for K-12 products across North America.
- Act as a strategic marketing leader and internal K-12 subject matter expert.
- Shape the marketing strategy for a growing segment with real input and influence.
Responsibilities:
- Lead go-to-market planning for new product launches, including messaging and channel strategy.
- Develop audience-specific messaging frameworks for district leadership teams.
- Manage digital marketing channels and collaborate with sales to create enablement materials.
Requirements:
- Bachelor's degree in Marketing, Communications, or Education with 5+ years of marketing experience.
- At least 2 years in a management or lead capacity and 3+ years in K-12 sector experience.
- Proficiency with HubSpot, Salesforce, Google Analytics, and LinkedIn; bilingual French a plus.
Sparkrock
Sparkrock helps social benefit organizations like nonprofits, school boards, and government agencies reach their full potential through technology. They are a 100% remote organization with over 150,000 daily users of their ERP and product platforms, fostering a culture of flexibility and growth.