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Growth Architecture & Pipeline Ownership:

  • Own the pipeline number and the system that produces it — how it’s generated, measured, orchestrated across the business, and improved over time.
  • Drive measurable increases in qualified pipeline (Sales) and account expansion (CS upgrades and adoption) as the primary outcomes.
  • Run a continuous experimentation system with clear hypotheses, rapid launches, instrumented measurement, and fast keep-or-kill decisions.

Automation, AI & Signal-Based Systems:

  • Design and build automation and AI-powered solutions across GTM systems, including signal-based workflows on buyer intent, engagement, and lifecycle events.
  • Build and support automated outbound and engagement workflows for enrichment, qualification, routing, and Sales handoff.
  • Leverage AI for contextual personalization at scale across GTM motions to reduce manual effort and increase seller efficiency.

Systems Architecture & Technical Execution:

  • Partner with the GTM Operations Manager to map the full prospect-to-customer journey and identify revenue growth opportunities.
  • Evaluate and evolve the tech stack for tool integration and data ecosystem alignment.
  • Support infrastructure that enables Marketing, Sales, and Success to share a single version of the truth from top-of-funnel through Finance.

Measurement & Continuous Improvement:

  • Own the performance of GTM automation and AI workflows, identifying opportunities to improve efficiency, speed-to-lead, and conversion.
  • Use funnel performance and system insights to continuously optimize workflows, targeting, and engagement logic.
  • Define and implement KPIs for GTM experiments, including A/B tests and pipeline attribution, and translate learnings into actionable recommendations.

On The Stage

On The Stage (OTS) is a platform that provides ticketing, marketing, and fundraising solutions for live entertainment organizations, from K-12 drama programs to professional venues. Founded by a Broadway producer and Silicon Valley veterans, OTS serves thousands of US organizations and is at an inflection point, scaling its GTM infrastructure.

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