Referral Growth Strategy:
- Design and own the multi-year referral growth roadmap across all partnership verticals.
- Establish a shared volume framework that connects FQHC referrals, food ecosystem partnerships, and community enrollment into a unified measurement system.
- Identify which channels represent the highest-leverage bets by market and by population, and allocate resources accordingly.
Team Leadership & Development:
- Serve as a visionary leader and mentor to a high-performing team.
- Foster a culture of high performance, accountability, and continuous professional development, while thoughtfully expanding team capacity to meet future growth demands.
- Provide executive oversight for Foodsmart's food vendor partnerships and marketplace strategy, including national retailer relationships.
Operating Cadence & Pipeline Management:
- Build the operational infrastructure for this team: a shared CRM-based pipeline, segment-level performance tracking, a partner health scorecard, and a forecasting methodology that can be trusted by leadership.
- The VP will bring rigor and accountability to this function.
- Referral volume only creates value if it converts to engaged, retained members.