Sr. Director, Resident Marketing (B2C/B2B2C)

RealPage

Remote regions

US

Salary range

$140,600–$239,400/yr

Benefits

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Role Overview:

  • Senior Director for RealPage's FinTech and Resident Experience marketing team.
  • Reporting to VP, Product and Solutions Marketing, owns strategy and roadmap.

Key Responsibilities:

  • Leads and develops a team of four, driving campaign execution.
  • Runs multichannel lifecycle campaigns across email, SMS, and in-app.
  • Partners with product, legal, and data teams on automation and segmentation.

Qualifications:

  • 10+ years in consumer, lifecycle, or B2B2C marketing.
  • Experience with marketing automation and consumer engagement platforms.
  • Strong analytical and cross-functional leadership skills.

RealPage

RealPage builds connected experiences for multifamily residents, covering payments, moving, insurance, and other services. They are a large, collaborative FinTech and property technology company focused on earning resident trust and delivering measurable business growth.

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