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Responsibilities:
- Develop and execute the Fintech go-to-market strategy for resident and PMC solutions.
- Lead product marketing, brand strategy, customer lifecycle marketing, and demand generation.
- Own launch planning for new fintech products, partnerships, AI capabilities, and platform enhancements.
Qualifications:
- Bachelor’s degree in Marketing, Business, Communications, or related field; MBA preferred.
- 15+ years of leadership experience in B2B SaaS, fintech, technology, or digital products.
- Experience leading enterprise product marketing and large-scale change management initiatives.
Success Measures:
- Product launch success and adoption rates.
- Marketing-generated pipeline and growth.
- Employee readiness and change adoption.
RealPage
RealPage provides property management software and fintech solutions for residential and commercial properties. The company is a large enterprise with a focus on innovation and customer adoption, fostering a collaborative culture.