Source Job

$174,000–$316,100/yr
US

  • Develop and execute the go-to-market strategy for fintech solutions, driving customer adoption and enterprise change management.
  • Lead product marketing, brand strategy, customer lifecycle marketing, and demand generation to accelerate growth.
  • Build and lead a high-performing marketing and change management organization, partnering cross-functionally for successful launches.

Product Marketing Go-to-market Strategy Change Management Executive Communication Sales Enablement

20 jobs similar to Vice President, GTM & Marketing

Jobs ranked by similarity.

$109,500–$127,750/yr
Canada Unlimited PTO

  • Lead product marketing strategy and execution, owning positioning, messaging, and go-to-market for Roofr's CRM.
  • Partner cross-functionally with Product, Sales, and Marketing to drive product launches and customer adoption.
  • Build and scale product marketing frameworks, enablement, and a high-performing team.

Roofr builds a CRM platform that connects aerial roof measurements, digital sales proposals, payments, and material ordering for roofing businesses. They are a successful startup with strong financials, best-in-class metrics, and a culture focused on customer obsession and team growth.

$215,200–$300,000/yr
US

  • Define the product and platform story, including positioning, messaging, and value proposition for Seismic's combined portfolio.
  • Lead a world-class global product marketing organization, owning go-to-market strategy and execution for major launches.
  • Make regulated industries a strategic advantage by embedding governance, compliance, and trust into product narratives.

Seismic is a go-to-market performance platform that helps organizations align revenue teams with AI-powered enablement, content, and analytics. The company has thousands of employees and fosters a culture of innovation and collaboration.

US 4w PTO 8w maternity 8w paternity

  • Develop and maintain launch playbooks and go-to-market plans for supplier network.
  • Conduct market research and competitive intelligence to inform GTM strategy.
  • Drive sales enablement, reporting, and cross-functional collaboration.

AvidXchange provides AP automation software and payment solutions for middle-market businesses. With over 1,500 teammates, it fosters a culture of connection and growth, certified as a Great Place to Work.

$175,000–$200,000/yr
US Unlimited PTO

  • Own and evolve Civitas Learning's marketing strategy, setting multi-year direction in partnership with the executive team.
  • Build, resource, and govern the marketing organization, including budget planning and vendor relationships.
  • Recruit, develop, and lead a high-performing marketing leadership team across brand, demand gen, and product marketing.

We help colleges and universities apply their vast student data to maximize institutional impact and improve student outcomes. We are a remote-first company with a collaborative culture and a commitment to diversity and inclusion.

Global Unlimited PTO 17w maternity 17w paternity

  • Own positioning and messaging for Paddle's product suite, translating complex capabilities into compelling narratives.
  • Drive end-to-end go-to-market strategy for major launches, aligning with Product, Sales, and Marketing to achieve commercial outcomes.
  • Enable the commercial team with sales materials, training, and competitive insights while measuring impact through data.

Paddle provides digital product companies with a merchant of record payment infrastructure, simplifying complex stacks. They serve over 6,000 sellers globally and are backed by major investors, fostering a transparent and collaborative culture.

Global Unlimited PTO

  • Own global marketing strategy and organization, reporting to the CEO.
  • Lead and develop a team of 20+ across product, brand, content, and demand generation.
  • Drive pipeline growth with a focus on North America, rebranding, and repositioning.

360Learning enables companies to upskill from within by turning their experts into champions for growth. With 400+ team members across North America and EMEA, we have raised $240 million and serve over 1,700 organizations.

$171,000–$190,000/yr
US

  • Lead and scale the Financials product category, owning vision, strategy, and execution for accounting, billing, and payments.
  • Mentor and grow a team of Product Managers and Business Analysts, fostering a collaborative, outcome-driven culture.
  • Partner cross-functionally with engineering, design, sales, and marketing to drive alignment and deliver high-impact initiatives.

Elite is the trusted automation platform for law firm operations, delivering a cloud-native SaaS platform that unifies financial, invoice, time, and data management. With a diverse global team spanning the U.S., Canada, U.K., Costa Rica, the Philippines, and Australia, Elite embraces an employee-centric, flexible work model.

US

  • Own the product vision and strategy, setting direction informed by customer engagement and market research.
  • Own the roadmap and prioritization across concurrent launches, making written cases for tradeoffs.
  • Build and lead a product and engineering organization of about 12, hiring and mentoring product managers.

Greenplaces pairs dedicated experts with AI-powered software to help suppliers manage environmental reporting and trust services. They are a certified B Corp with a small, growing team of about 12, building a culture around accountability and transparency.

$156,000–$212,000/yr
US Unlimited PTO

  • Define the vision, strategy, and roadmap for a major product area, communicating clearly to stakeholders.
  • Translate strategy into shipped features, collaborating closely with design and engineering from spec to launch.
  • Drive go-to-market strategy and positioning with key stakeholders to ensure new features land with customers.

Crexi is building a platform for commercial real estate deals, betting on AI to modernize the industry. It is a rapidly scaling startup with a collaborative culture and flexible team structure.

$242,000–$300,000/yr
US Unlimited PTO

  • Lead the commercial growth and product strategy for G-P's flagship Employer of Record (EOR) business, driving revenue and market expansion.
  • Partner with the CPO and executive peers to align product portfolio with growth priorities, optimize unit economics, and enhance financial performance.
  • Scale and empower a multi-tiered product organization, managing senior directors and directors across distinct product pillars.

G-P provides a SaaS-based Global Employment Platform that enables companies to expand into over 180 countries quickly without local entity setup. The company fosters a diverse, remote-first culture and values innovation, offering flexibility and resources to its employees.

Global 5w PTO

  • Own the Partner marketing engine: driving go-to-market launches from strategy to execution.
  • Translate technical products into messaging that resonates with partners and merchants.
  • Synthesize feedback and market research into strategic perspectives shaping messaging and GTM approach.

Primer is the unified infrastructure for global payments, giving finance and payments teams visibility and control from a single platform. Backed by top investors like Sofina, Peak XV Partners, and ICONIQ, they are a remote-first company with a culture focused on mission-driven work and collaboration.

India

  • Serve as the bridge between product and go-to-market teams, shaping strategy and translating complex innovation into compelling narratives.
  • Own the product launch process from planning through execution, ensuring cross-functional alignment and market differentiation.
  • Develop messaging and enablement materials for Sales and Customer Success teams to drive product adoption.

Joist AI is a construction technology company building AI agents for the industry. As an early-stage startup, we have a small, collaborative team that values innovation and impact.

US Unlimited PTO 20w maternity 20w paternity

  • Define Marqeta's Enterprise AI & automation strategy, including governance frameworks and adoption roadmap.
  • Partner with business units to identify and prioritize high-impact AI use cases and drive measurable business value.
  • Manage vendor selection, conduct pilots, and drive adoption through change management and community building.

Marqeta is a card issuing platform that enables companies to issue cards, authorize transactions, and manage payment operations in real time. It is one of the earliest enablers of embedded finance, with a flexible remote-first culture and a focus on innovation.

Global

  • Own and evolve positioning for Mimica’s products, translating technical concepts into compelling customer-facing narratives.
  • Partner with Product from development through launch, defining target audiences, positioning, and go-to-market strategy.
  • Research customers, competitors, and market trends to inform Product and GTM strategy.

Mimica is an AI-powered process intelligence platform that helps enterprises identify process improvements and automation opportunities. They are a remote-first team of exceptionally talented people across 16+ countries, backed by $26M in Series B funding from investors like Khosla Ventures and trusted by Fortune 500 companies.

$200,000–$250,000/yr
US Unlimited PTO

  • Lead the commercialization and growth strategy for Granicus's AI portfolio from opportunity identification to scaling repeatable plays.
  • Build and lead a team of AI Advisors, Architects, and Value Engineers while partnering with Sales, Product, and Marketing.
  • Drive pipeline, strategic deals, and customer value through executive engagement and cross-functional leadership.

Granicus provides cloud-based solutions for government communications, website design, meeting management, records management, and digital services to bring governments and constituents together. With over 5,500 government agency customers and 300 million citizen subscribers, Granicus has been recognized on the GovTech 100 list and fosters a transparent, inclusive, remote-first culture.

$196,000–$221,000/yr
US

  • Lead go-to-market strategy for investing products, partnering with cross-functional teams to drive product-led growth.
  • Develop resonant positioning and scaling strategies for new products while managing a world-class product marketing team.
  • Use data-driven insights and customer research to create actionable plans that serve unmet needs and drive business growth.

Wealthfront leverages technology to build powerful, low-cost, and easy-to-use financial products that help modern investors grow and manage their money. With over 1 million clients and more than $90 billion in assets, they foster a culture of innovation, collaboration, and respect.

$152,000–$230,000/yr
Global

  • Position the value of Chainalysis for financial services buyers, building messaging for compliance, risk, and business personas.
  • Turn value into solutions by partnering with Product and RD to create compelling industry solutions and go-to-market plans.
  • Win in market by producing strategic content like solution briefs and sales plays, and bring customer insight back to sharpen positioning.

Chainalysis is the blockchain data platform that connects digital asset movement to real-world services, enabling organizations to investigate illicit activity, manage risk, and develop market solutions. With a global team and a commitment to diversity and innovation, we foster a culture of growth and belonging.

US Unlimited PTO 16w maternity 16w paternity

  • Own the product strategy and roadmap for trust, audit, and segmentation across Vanta's GRC product.
  • Lead, hire, and mentor a product team while establishing strong product thinking and execution.
  • Drive AI-first approach, collaborate cross-functionally, and be accountable for revenue and customer satisfaction metrics.

Vanta provides a Trust Management Platform that automates security monitoring for compliance standards like SOC 2, HIPAA, and ISO 27001. The company has a kind and talented team, is rapidly growing, and values diverse backgrounds, including those without prior security experience.

India

  • Define and drive product adoption strategy across key products and customer segments.
  • Analyze customer journeys and adoption metrics to identify opportunities and influence product roadmaps.
  • Partner cross-functionally with Product, Data, Marketing, and Customer Success teams to execute adoption initiatives.

HighLevel is an AI-powered business operating system that gives agencies, entrepreneurs and SMBs the infrastructure to build, automate and scale. With over 2,000 team members across 10+ countries, HighLevel operates as a global, remote-first organization built for speed and ownership.

$246,000–$273,000/yr

  • Develop and own Strike's global marketing strategy, budget, and operating plan.
  • Build the marketing organization from the ground up, including team, systems, and agencies.
  • Own go-to-market strategy, customer acquisition, and lifecycle marketing.

Strike is a Bitcoin company that enables buying and selling bitcoin, paying bills, and borrowing against holdings, available in over 100 countries. It is a high-growth startup with a global customer base and a strong brand, building a better financial system powered by Bitcoin.