Director, Product Marketing

Roofr

Remote regions

Canada

Salary range

$109,500–$127,750/yr

Benefits

Unlimited PTO

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What you'll do:

  • Lead the product marketing function, defining strategy across PLG and sales-led motions.
  • Partner with Product leadership to translate roadmap into compelling positioning and launch strategies.
  • Develop scalable GTM frameworks, playbooks, and processes.

What you bring:

  • 7+ years of product marketing experience in high-growth B2B SaaS.
  • Proven ability to develop positioning, messaging, and GTM strategies for SMB customers.
  • Strong cross-functional leadership and ability to influence without authority.

What success looks like:

  • Built a high-performing team with clear ownership and accountability.
  • Established scalable product marketing operations and measurable KPIs.
  • Strengthened product positioning and alignment across Product, Marketing, and Sales.

Roofr

Roofr builds a CRM platform that connects aerial roof measurements, digital sales proposals, payments, and material ordering for roofing businesses. They are a successful startup with strong financials, best-in-class metrics, and a culture focused on customer obsession and team growth.

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