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US

  • Lead and develop a team of four, owning resident marketing strategy and campaign roadmap.
  • Drive multichannel lifecycle campaigns across email, SMS, and in-app messaging to boost engagement and adoption.
  • Partner with product, MarTech, legal, and data teams to improve automation, segmentation, and responsible use of resident data.

Marketing Strategy Team Leadership Marketing Automation Segmentation Data Analysis

20 jobs similar to Sr. Director, Resident Marketing (B2C/B2B2C)

Jobs ranked by similarity.

$70,700–$120,300/yr
US

  • Serve as RealPage's digital marketing expert for assigned client accounts across the full Demand Marketing suite.
  • Own and manage an individual book of business, balancing strategic depth with the volume of accounts assigned.
  • Proactively stay ahead of the shift to agentic search and AI-driven renter discovery, adjusting client strategy before being asked.

RealPage provides property management software and related services to the real estate industry. The company is an equal opportunity employer committed to creating an inclusive environment for all employees.

US

  • Lead strategic leasing and marketing initiatives across multifamily and student housing portfolios to exceed occupancy and revenue goals.
  • Mentor and develop regional leasing and training directors, fostering high-performing teams and consistent resident experience.
  • Act as a liaison between clients, vendors, and internal teams, using analytics to drive performance and communication.

Asset Living is a third-party property management firm that fosters thriving communities nationwide through multifamily, single-family, and student housing divisions. The company is recognized as one of the nation's Best and Brightest Places to Work, with a culture of unity, collaboration, and growth.

$160,000–$190,000/yr
US 16w maternity 10w paternity

  • Own the owner lifecycle marketing program end-to-end, from strategy and journey building to platform execution and performance.
  • Lead the migration of owner communications to Customer.io and map tailored journeys for Core, Plus, and Pro owner segments.
  • Drive qualified lead conversion and six-month owner retention through analytics, A/B testing, and cross-functional partnership.

Evolve is a vacation rental platform on a mission to make vacation rental easy for everyone. With a high-performing, customer-obsessed team, the company fosters a culture of curiosity, communication, and accountability.

Global

  • Own the product strategy and roadmap across homeowner and partner-facing surfaces.
  • Drive growth, conversion, and martech experiments with analytics and cross-functional partners.
  • Lead, coach, and scale a team of PMs and designers to deliver best-in-class experiences.

Splitero is a remote-first fintech company that helps homeowners access home equity without monthly payments through an alternative to traditional financing. The company fosters a transparent, innovative, and inclusive culture with a diverse workforce and flexible benefits.

$174,000–$316,100/yr
US

  • Develop and execute the go-to-market strategy for fintech solutions, driving customer adoption and enterprise change management.
  • Lead product marketing, brand strategy, customer lifecycle marketing, and demand generation to accelerate growth.
  • Build and lead a high-performing marketing and change management organization, partnering cross-functionally for successful launches.

RealPage provides property management software and fintech solutions for residential and commercial properties. The company is a large enterprise with a focus on innovation and customer adoption, fostering a collaborative culture.

$65,000–$115,000/yr
US Unlimited PTO

  • Lead and support marketing programs across channels including email, LinkedIn, events, and ABM
  • Manage end-to-end execution of customer retention and demand generation campaigns
  • Analyze program results and coordinate with internal teams to optimize performance

Veeva Systems is a mission-driven public benefit corporation that provides industry cloud solutions to help life sciences companies bring therapies to patients faster. With over $3B in revenue and a culture centered on doing the right thing, customer success, and employee growth, it values flexibility and speed.

$112,000–$130,000/yr
US

  • Lead operational execution of integrated marketing campaigns across all channels.
  • Own marketing performance reporting and executive dashboards.
  • Manage marketing technology platforms and agency partners to drive efficiency.

$130,000–$160,000/yr
US

  • Lead integrated campaigns aligned with growth priorities, target accounts, and messaging.
  • Direct digital strategies across email, social, search, paid media, and automation.
  • Partner with sales on ABM and track KPIs via HubSpot and Salesforce.

Precision AQ is a precision medicine group company that provides integrated marketing, data, and technology solutions to healthcare and life sciences clients. They foster a collaborative, innovative culture focused on using AI and emerging technologies to drive measurable business impact.

$117,019–$167,170/yr
US 16w maternity 16w paternity

  • Lead lifecycle marketing strategy and execution across a portfolio of container and AI products.
  • Own end-to-end campaigns from audience validation to QA, launch monitoring, and reporting.
  • Translate technical usage signals into credible messaging for developer and admin audiences.

The company develops container and AI-focused products for developers and administrators. It operates with a remote-first, globally distributed team and emphasizes flexibility and autonomy.

$115,000–$140,000/yr
US

  • Own multichannel patient acquisition campaigns across email, SMS, print, direct mail, and digital.
  • Independently write compelling patient- and provider-facing content that drives enrollment.
  • Partner with the enrollment team to optimize campaigns through testing and data insights.

Daymark Health is a value-based oncology company redefining the cancer care experience through a personalized, hybrid care platform. Led by Dr. Justin Bekelman and backed by prominent investors, the company focuses on improving outcomes for patients, providers, and health plans.

$115,200–$144,000/yr
US Unlimited PTO 16w maternity 16w paternity

  • Develop the strategy for and optimize self-service customer lifecycle programs to drive onboarding, product adoption, and retention.
  • Build in-app customer lifecycle strategies with cross-functional partners, launching communications to grow product adoption.
  • Analyze program performance and customer engagement, making data-driven adjustments to optimize outcomes.

Sprout Social is a global leader in social media management and analytics software, providing an intuitive platform for publishing, engagement, customer care, and AI-powered business intelligence. Founded in 2010 and headquartered in Chicago, the company has a hybrid team of 1,400 people across the globe with offices in Seattle, Dublin, and Poland, fostering a culture of openness, empowerment, and fun.

US

  • Build and run multi-channel outreach across email, SMS, direct mail, print, and digital for eligible populations.
  • Own engagement and enrollment KPIs, reporting weekly on what moved, and run continuous testing on creative and channels.
  • Build client engagement playbooks and partner with Customer Success on launch communications and account lift plans.

When is an enterprise platform for guided health insurance decisions at qualifying life events. They have supported 1M+ employees and 204K qualifying events for Fortune 50 and 500 employers.

$219,500–$369,000/yr
US

  • Own the Marketing AI roadmap from idea through pilot, production, and operational handoff.
  • Establish AI governance frameworks covering brand, legal, privacy, and responsible AI.
  • Build and lead a multidisciplinary team to scale AI across marketing workflows.

The hiring company is building a center-led AI and automation function within its US marketing organization. It operates with a distributed-work model focused on flexibility, trust, collaboration, and inclusivity.

US

  • Lead and optimize the marketing technology stack to support B2B revenue growth.
  • Own lead lifecycle, attribution, data governance, and partner pipeline processes.
  • Manage budgets, vendors, and a Marketing Operations team while driving AI and automation.

US Unlimited PTO

  • Own lifecycle marketing for Headway's provider network, from segmentation to campaign execution.
  • Build and launch provider journeys in Iterable and Intercom to drive activation and engagement.
  • Run experiments, measure impact, and use learnings to improve retention and adoption.

Headway builds software that automates insurance and admin work so more people can access therapy. It is a Series D startup with $325M+ funding and 75,000+ providers, focused on meaningful work and inclusion.

$84,000–$97,000/yr
North America Europe 5w PTO

  • Own lifecycle marketing across the full user journey, from onboarding to retention and win-back.
  • Manage email, cold email, social, paid, affiliate, and partner campaigns to drive free-to-paid conversion.
  • Use data and AI tools to experiment, optimize, and report on campaign performance.

Jobgether is an AI-powered job matching platform that connects top candidates with hiring companies. They use an AI-driven process to review applications and share shortlists, while maintaining a remote-first culture with a distributed international team.

$110,000–$130,000/yr
US

  • Develop and execute integrated marketing plans to generate and accelerate pipeline across North America and EMEA.
  • Drive multi-channel initiatives including email, webinars, social, and digital advertising to guide target prospects.
  • Use intent signals and automation tools to orchestrate account progression and optimize campaign performance.

Cobalt provides offensive security testing through a SaaS platform and a community of vetted testers. The fully remote team is committed to helping organizations operate fearlessly and innovate securely, with a diverse and inclusive culture.

$48–$57/hr
Canada 3w PTO

  • Build and scale an AI-powered marketing engine with agents and automations across advertising, content, reporting, and lifecycle campaigns.
  • Own marketing strategy, OKRs, and revenue metrics including CAC and payback, reporting directly to the CEO.
  • Lead hands-on campaign execution, CRO, lifecycle marketing, and a multidisciplinary remote marketing team.

A fast-growing B2B SaaS business specializing in AI-powered marketing automation. The role offers significant ownership and a player-coach culture working closely with the CEO.

Global

  • You own how 5M+ existing customers experience Hostinger across email, SMS, WhatsApp and in-product messaging.
  • You drive retention and expansion through data-driven campaigns and AI-first personalization.
  • You collaborate with Data and Engineering teams to build a deliberate channel mix and scale what works.

Hostinger serves 5.5 million clients across 150 countries, building an AI-first company guided by 10 principles. It offers flexible work, wellness benefits, and continuous learning opportunities.

US

  • Own the CRM campaign calendar across email and SMS, from strategy and planning to execution and optimization.
  • Develop targeted lifecycle campaigns, A/B tests, and performance analyses to drive bookings, traffic, and membership growth.
  • Partner cross-functionally with brand, operations, and franchise teams to align messaging and support rapid-response communications.

CircusTrix is the leading U.S. indoor active entertainment company, operating 270+ parks. At Sky Zone, the culture empowers builders, problem-solvers, and lifelong learners to explore bold ideas and make an impact.