Integrated Marketing Specialist

We are seeking an Integrated Marketing Specialist to lead and execute highly targeted account-based marketing (ABM) initiatives focused on health insurance payors, their members, and hospitals and health systems. This role will work closely with Sales, Account Management, and cross-functional Marketing teams to design and implement personalized, multi-channel B2B and B2B2C campaigns that drive engagement, account growth, and member activation across key accounts. The Integrated Marketing Specialist will develop and execute ABM programs targeting strategic health insurance payors, payor members (B2B2C), and healthcare provider accounts using 1:1, 1:few, and 1:many approaches. They will also design and deploy integrated marketing campaigns leveraging channels such as email, webinars, paid media, direct mail, SMS, digital advertising, events, and content syndication. The role requires working with content, creative, and product marketing teams to develop high-impact assets such as case studies, testimonials, videos, and infographics. Success in this role involves defining and tracking KPIs related to both B2B account engagement and B2C/member-level activation, using tools like Salesforce and ABM platforms to measure performance and optimize campaigns for stronger personalization, engagement, and ROI.