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Accountabilities:
- Lead strategy, execution, and optimization of email and SMS campaigns across multiple e-commerce brands
- Build, manage, and evolve automated flows and segmentation using Klaviyo
- Analyze performance metrics and drive continuous improvement through A/B testing and data-driven insights
Requirements:
- 5+ years of experience in direct-to-consumer email marketing
- Advanced Klaviyo skills required (flows, segmentation, testing, reporting)
- Demonstrated strong communication and collaboration skills in English
Bonus:
- HTML/CSS knowledge, paid media experience, or background in lifestyle or wellness brands
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