Vice President, Demand Generation

What you'll own:

• Define and lead the end-to-end demand generation strategy aligned to company growth goals, ICPs, and GTM priorities
• Translate revenue targets into measurable demand plans, forecasts, and investment strategies
• Partner closely with Sales leadership on pipeline planning, account coverage, and forecast accuracy

Own Marketing operations and analytics:

• Establish clear definitions, measurement frameworks, and attribution models in partnership with RevOps and Finance
• Drive forecasting rigor, budget allocation, and ROI visibility across all marketing investments
• Build a best-in-class marketing analytics function that delivers actionable insights on pipeline performance, conversion, and efficiency

Build and lead a high-performing team:

• Lead, coach, and scale a global team across multiple demand functions
• Clarify ownership, priorities, and success metrics for all team members