Business Development Representative

The Business Development Representative supports the growth of Unitek Learning’s Workforce Solutions Division by leading top-of-funnel outreach and creating persuasive, strategy-aligned content that drives conversations with healthcare and hospital leaders. This individual plays a pivotal role in shaping first impressions, fueling pipeline activity, and translating our value proposition into compelling narratives. Proactively identify and engage hospital executives, workforce leaders, and system decision-makers through targeted outreach (calls, emails, LinkedIn). Qualify and nurture prospects, book meetings for senior business development leads and supporting the deal handoff process. Contribute to territory development and pipeline strategy with market and account research. Manage pipeline data within HubSpot CRM, maintaining accuracy and responsiveness. Support business development campaigns, events, and conference follow-up. Write and refine messaging for outbound emails, executive briefs, and campaign materials. Create tailored sales enablement content (one-pagers, decks, talking points) for strategic hospital targets. Collaborate with internal subject matter experts to craft value-focused, compliant, and persuasive content. Research into healthcare workforce trends and integrate insights into content that resonates with hospital leadership. Contribute to internal knowledge libraries and playbooks to standardize best practices.