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About the role:
- Build and deploy targeted campaigns using marketing automation to reach customers at the right moment.
- Build and maintain nurture tracks for trial, adoption, and expansion.
- Execute ABM and multi-channel programs from clear campaign briefs.
What you'll do:
- Set up real-time triggered campaigns responding to customer behavior and product activity.
- Segment audiences and personalize sends using marketing, sales, and product data.
- Flag and help resolve Salesforce and Marketo sync issues.
You'll need:
- Proven experience with Marketo and Salesforce data structures.
- AI fluency, including MCP connections for campaign builds.
- Strong organizational skills and careful testing for data accuracy.
LastPass
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