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Accountabilities:
- Build and implement integrated marketing campaigns tailored to state timelines, needs, and audiences.
- Create messaging and content aligned with state priorities communicated by the sales team.
- Manage cross-channel tactics including email, events, webinars, paid media, landing pages, and social.
Requirements:
- 5 years of progressive hands-on experience in a B2B marketing role creating state, regional, and ABM campaigns.
- Excellent understanding of B2B marketing and the lead lifecycle.
- Strong project management skills with the ability to juggle multiple tasks.
Kentucky General
Kentucky General seems to be a company that is impacting the EdTech landscape. They are looking for someone to drive strategic marketing initiatives focused on state-level markets.