Design retention and upsell infrastructure that turns first-time customers into long-term, high-value ones.
Drive measurable CLV growth while creating financial inclusion for Africa's traditionally excluded.
Help millions access credit and build a sustainable financial future.

THE OPPORTUNITY:

Build lifecycle CRM from the ground up across 4 African markets with millions of customers.
Own retention and upsell outcomes measured in CLV growth, retention rates, and upsell revenue.
Bring fresh thinking with gamification, loyalty mechanics, and creative growth levers.

WHAT YOU'LL DO:

Own lifecycle CRM strategy end to end, building automated journeys in CleverTap.
Run experiments on messaging and timing, analyse retention and repayment cohorts.
Partner with Product, Commercial, and Operations teams to turn behavior into growth opportunities.

M-KOPA

M-KOPA is a fintech company that creates financial inclusion for the traditionally excluded through a fair, customer-centric financing model. With over 10 million customers and 30,000+ field agents across Africa, it is recognized as one of the world's most influential companies and Africa's fastest-growing.

Apply for This Position