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Europe Africa

  • Design and scale multi-channel lifecycle programmes across SMS, WhatsApp, push, and in-app messaging to drive retention, repayment, and upsell.
  • Own retention economics and CLV growth through rigorous experiments and behavioral trigger-based systems.
  • Work across 4 African markets with proprietary data from millions of customers and a unique distribution model.

CRM Lifecycle Marketing Experimentation Analytics Product Growth

20 jobs similar to Senior CRM Manager

Jobs ranked by similarity.

$86,400–$116,840/yr
UK

  • Establish CRM from the ground up across EU markets, defining communication frameworks and building scalable processes.
  • Own and execute always-on communications across email, push, and in-app, ensuring consistency and relevance.
  • Collaborate with cross-functional teams to translate data insights into actionable campaigns and drive customer engagement.

Monzo is a digital bank on a mission to make money work for everyone, offering personal and business accounts, savings, investments, and more. We are a fast-growing, diverse team with a collaborative culture focused on innovation and customer service.

Europe 5w PTO

  • Own and deliver quarterly targets for Active Customers and Active Balance per Customer through lifecycle and reactivation initiatives.
  • Orchestrate the customer engagement system across digital surfaces, messaging channels, and support touchpoints.
  • Lead a team of three, driving cross-functional collaboration and iterative performance improvements.

Bondora makes finance easy, transparent, and accessible for everyone since 2008, having helped over 700,000 customers across Europe. As a rapidly growing fintech company with a bold vision, we are set to acquire a banking license to expand our lending and product suite.

$240,000–$270,000/yr
US

  • Own LTV per install as the core growth metric, driving year-over-year improvements through personalized CRM and lifecycle marketing.
  • Evolve CRM from broadcast messaging to a 1:1 personalized model using dynamic content, send-time optimization, and behavior-based offers.
  • Build business cases for new value mechanics like loyalty and referral, partnering with Product and Data Science to create a shared customer experience.

Gametime is a live event ticket marketplace that makes it easy for people to discover and access live experiences. The company supports over 60,000 events across the US and Canada and aims to reimagine the event ticket industry with a fast-paced, fan-first culture.

$130,000–$160,000/yr
Global

  • Owns end-to-end personalization across email, SMS, and direct mail for subscription lifecycle.
  • Shifts manual campaigns to an always-on, AI-driven testing system to optimize performance.
  • Leads an offshore production team to build and automate flows like welcome, post-purchase, and winback.

Grüns is a nutrition company that provides convenient, comprehensive nutrition through gummies made from 60 whole-food ingredients. The company operates as a fully remote, high-trust team with biannual off-sites, focusing on high standards, ownership, and urgent impact.

Europe

  • Own the email and CRM channel end-to-end, including platform selection, delivery infrastructure, and lifecycle flows such as onboarding, trial-to-paid, and payment failures.
  • Design segmentation and trigger logic using product and billing data, working directly with BI to optimize revenue and retention.
  • Quantify the channel's contribution in terms of incremental revenue, cohort LTV, and retention impact.

Formula is an AI-powered wellness companion that grew out of the top-ranking Keto Diet App in the US, built by a deliberately small team. The team is small and high-agency, with a focus on delivering impact with minimal bureaucracy.

$125,000–$140,000/yr
Global Unlimited PTO

  • Lead new lifecycle experiences for emerging health journeys by partnering with cross-functional teams from concept through post-launch.
  • Maintain and optimize lifecycle engagement programs end-to-end, including strategy, audience segmentation, and performance analysis.
  • Drive member engagement and retention through data-driven analysis, hypothesis testing, and experimentation.

Carrot is the leading global fertility and family care platform, providing intelligent care orchestration to support millions of members across 195 countries. The company is a high-growth, mission-driven organization recognized as a defining force in healthcare innovation, with a collaborative and inclusive culture.

UK France Spain Germany Canada Unlimited PTO

  • Manage rolling pipeline of customer renewals across a high-volume portfolio, initiating conversations ahead of contract expiration.
  • Build and improve retention workflows using Salesforce and integrated tooling, contributing to scalable repeatable processes.
  • Proactively build relationships with smaller and long-tail accounts, identify at-risk accounts early, and execute save strategies with cross-functional partners.

Upsun is a cloud application platform built for hybrid teams of humans and AI, providing predictable performance, security, and observability without backend infrastructure hassle. We are a remote global workforce of over 30 countries, committed to open source and an open, inclusive culture.

$196,000–$245,000/yr
US

  • Lead lifecycle strategy for Airbnb's membership and incentive programs across email and push.
  • Partner with cross-functional teams to build personalized guest journeys using data and experimentation.
  • Drive continuous improvement through segmentation, automation, and performance analysis.

Airbnb is a global marketplace for unique stays and experiences, connecting hosts and guests worldwide. With over 5 million hosts and 2 billion guest arrivals, the company fosters a culture of authentic connection and belonging.

$90,000–$115,000/yr
US Unlimited PTO

  • Own and optimize the CRM and retention program for our e-commerce business, building sophisticated automations and personalized communications.
  • Partner cross-functionally with Product, Brand, Growth, Finance, Legal, and Data teams to drive customer acquisition, onboarding, retention, and cross-sell strategies.
  • Identify trends and growth opportunities within a CRM database of over 6 million customers, translating insights into scalable lifecycle strategies.

Health-E Commerce is a consumer health and wellness advocate and online retailer headquartered in New York, NY, since 2010. It is an HIG Capital portfolio company with four brands and leverages a strong investment backing.

US Unlimited PTO

  • Own the retention and LTV lifecycle strategy across email, SMS, and push in Iterable.
  • Build and manage key member moments including onboarding, refill reminders, renewal, and churn prevention.
  • Define and monitor cohort-level retention metrics: renewal rate, churn, visit frequency, refill rate, LTV.

Dutch Vet is a veterinary telemedicine service that connects pet parents with licensed vets for virtual visits, providing diagnosis, prescription, and medication shipping. Backed by top investors, their team includes successful startup founders and scaling experts, featured in major tech outlets.

US Unlimited PTO

  • Own lifecycle communications for existing users end to end, including strategy, sequencing, copy, and execution across email, SMS, and push.
  • Partner with feature PMs on lifecycle and in-app promotion plans for new initiatives, while owning a subset of features directly.
  • Measure impact on conversion, funnel drop off, and revenue attribution for every flow, using data to prioritize next steps.

Bold.org is a student fintech platform fighting student debt, operating at the intersection of fintech, education, philanthropy, and rewards. We're a team of dozens serving millions of students, focused on profitability and long-term retention.

Germany 6w PTO

  • Lead CRM strategy and operations, ensuring high-quality campaigns and flows.
  • Drive retention and CLV through A/B testing and data-driven segmentation.
  • Manage a small team and collaborate cross-functionally with brand, performance, and shop.

At Naturtreu, we develop dietary supplements that help people consciously care for their bodies. Since 2018, the digital brand has grown continuously, reaching hundreds of thousands of people monthly, operating as a 100% remote company with a culture of responsibility and pragmatism.

Global

  • Develop and execute customer marketing programs that drive onboarding, adoption, retention, and expansion.
  • Build and optimize automated customer journeys across digital channels to increase feature adoption and customer value.
  • Lead a team of two marketers and collaborate cross-functionally to deliver integrated customer programs.

Absorb Software is a remote-first company providing a cloud-based learning management system (LMS) for organizations worldwide. They foster a culture of genuine care, continual learning, and diversity, with a focus on employee growth and inclusion.

$130,000–$145,000/yr
US Unlimited PTO

  • Set strategic direction for lifecycle marketing programs (email, SMS, Direct Mail) to drive new customer acquisition.
  • Lead a high-performing team, manage external agencies, and interface with senior stakeholders to translate channel performance into business decisions.
  • Own the full tech stack (Klaviyo, Segment) and experimentation culture to optimize acquisition outcomes.

Nutrafol is a pioneer in hair wellness, creating clinically tested products for hair growth that target key root causes of hair thinning. The company is a high-growth, remote-first organization with a culture focused on individuality, innovation, and continuous improvement.

$137,000–$187,200/yr
Americas Unlimited PTO 16w maternity 16w paternity

  • Own the product experience for the self-serve journey, from signup through activation and upgrade.
  • Find and resolve friction points using data, experimentation, and customer insight.
  • Define and track success metrics for activation, retention, and monetization.

Customer.io helps over 9,000 companies send automated, behavior-driven messages across email, push, in-app, and SMS. We are a remote-first, async-friendly team that values empathy, transparency, and a bias for experimentation.

Global

  • Own results and relationships for 4–5 high-value Shopify brands, handling the most complex strategic challenges.
  • Develop advanced retention strategies and playbooks, writing your own copy and directing creative.
  • Mentor specialists, contribute to process improvements, and represent OKTOBER in complex client negotiations.

OKTOBER is a fast-growing Shopify Retention Agency that helps brands optimize customer retention and email marketing. The company has a small, collaborative team that values autonomy and direct access to founders.

Global

  • Independently manage 5-6 Shopify brands doing over $5M/year, including the most complex accounts.
  • Own the retention roadmap across your portfolio, including calendars, timing, and revenue targets.
  • Mentor junior retention managers to improve client-facing skills and strategic thinking.

We're one of the fastest-growing Shopify Retention Agencies in the space. Our team is small, sharp, and obsessed with turning one-time buyers into loyal customers.

US 16w maternity 16w paternity

  • Architect and own the full consumer lifecycle roadmap from pre-purchase to post-purchase and clinical journeys.
  • Lead lifecycle go-to-market for new program launches, owning the full communications plan.
  • Build and operate automated flows in Braze across email, SMS, push, and in-app channels.

Maven Clinic is the world's largest virtual clinic for women and families, making healthcare work for all. They partner with over 2,300 employers and health plans, have raised over $425 million, and are recognized as a TIME100 Most Influential Company and Fortune Best Place to Work.

US Unlimited PTO

  • Design and run customer lifecycle programs across onboarding, adoption, renewal, and expansion, using AI and agentic workflows to surface risks and expansion signals.
  • Lead a team and partner with Customer Success leadership to own renewal forecasting, data analysis, and digital CS strategy that drives retention and growth.
  • Analyze data, identify gaps, and implement process improvements with a builder's mindset, ensuring consistency and measurable impact.

Outreach, founded in 2014, is the only complete agentic AI platform for revenue teams. The company infuses agentic AI, conversation intelligence, and assistive AI to power hundreds of use cases across revenue motions, and serves world leading enterprise organizations including Databricks, SAP, Siemens, and Verizon.

Canada

  • Develop and manage cross-channel lifecycle programs across email and in-app messaging to drive activation, retention, and engagement.
  • Build automated journeys and optimize performance through A/B testing, segmentation, and behavioral triggers.
  • Collaborate with Marketing, RevOps, and Product Marketing to ensure coordinated customer experiences and scalable automation.

OpenTable, part of Booking Holdings, helps restaurants thrive with technology for team, guests, and bottom line, while enabling diners to book restaurants globally. With millions of diners, 60,000+ restaurant partners, and over 25 years of experience, they foster a culture of hospitality.