Head of CRM & Lifecycle Marketing

Role Overview:

• Lead the CRM and lifecycle marketing strategy to drive customer growth and retention.
• Directly influence key metrics like Active Customers and Active Balance.
• Work with Product, Data, Engineering, and other teams to build personalized journeys.

Responsibilities:

• Own quarterly targets for customer activity and balance through lifecycle initiatives.
• Manage the data-to-outcome loop across all customer engagement channels.
• Coach and lead a team of three while remaining hands-on.

Qualifications:

• 10+ years in lifecycle or retention marketing, with fintech experience preferred.
• AI fluency and deep expertise in email, SMS, and automation platforms like Braze.
• 5+ years of team management experience in a scale-up environment.

Benefits:

• Competitive salary with 5 weeks vacation, private healthcare, and hobby grant.
• Mental health support and share options.
• Resources for continuous learning and growth.