Business Development Representative

Initiate outreach to key decision-makers, including facility administrators and staffing managers, to introduce the IWS solution. Execute outbound prospecting efforts via phone, email, and LinkedIn to generate new opportunities. Qualify potential leads and coordinate meetings with senior sales representatives or leadership team members. Gain a deep understanding of the workforce challenges in senior care and effectively articulate how IWS and SnapCare provide tailored solutions. Maintain accurate records of activities and pipeline progress within Salesforce CRM. Partner with Sales and Marketing teams to continuously improve messaging and outreach strategies. Provide actionable market insights to inform product development and sales strategy enhancements.