Director of Growth & Product Marketing

Platform Growth:

• Drive acquisition and conversion across paid search, social-to-web, partner inbound, and PR.
• Build segment-aware go-to-market strategies for each audience and contributor segment.
• Run lifecycle and email programs, mapping campaigns to the user journey.

Platform Content:

• Own storytelling templates, onboarding copy, website copy, email programs, and partner toolkits.
• Lead editorial function and content calendar, maintaining a single source of truth for brand voice.
• Treat every piece of content as a referral surface, turning stories into measurable acquisition units.

User Support:

• Own the support experience and transition from contractors to in-house.
• Manage customer success, including onboarding, training, and day-to-day support.
• Build self-service help content, FAQs, and resource pages to scale support efficiently.

Team Leadership:

• Manage and develop a small, high-output team including a Content Strategist and Customer Success Lead.
• Partner closely with product, engineering, and creative teams to maintain a tight weekly feedback loop.