Lead and coach a team of 5 Field Sales Directors, setting strategy, managing performance, and supporting growth in each region. Personally manage a portfolio of high-impact district opportunities across California. Develop and execute regional sales plans to meet and exceed revenue targets. Partner with marketing to drive localized campaigns and lead-gen strategies. Deliver compelling, solutions-based presentations to district leaders and decision-makers. Maintain accurate forecasting, pipeline development, and sales activity reporting via CRM (HubSpot/Salesforce). Stay informed on California-specific education funding, policy, and buying cycles to time outreach strategically. Collaborate with internal teams to bring field insights into product, marketing, and GTM planning.