Marketplace Product Strategy & Ownership:
- Translate Marketplace strategy into a prioritized product backlog and executable delivery plans aligned to enterprise growth goals.
- Own Marketplace as a curated healthcare spend platform, including partner ecosystem, product catalog, and end-to-end member experience.
- Partner with Product Management to define roadmap, success metrics, and release strategies.
Growth, Engagement & Behavior Change:
- Drive member behavior change by enabling smarter use of healthcare dollars across spend, save, and invest journeys.
- Optimize Marketplace performance across key funnel metrics like discovery, engagement, and conversion.
- Partner with analytics and marketing teams to define KPIs and continuously improve outcomes through experimentation and insights.
Platform & Ecosystem Development:
- Expand and optimize the Marketplace ecosystem, including categories, partners, and offerings aligned to evolving member needs.
- Ensure seamless integration of Marketplace into core member journeys and platforms across web and mobile.
- Partner on personalization and recommendation capabilities to deliver relevant, eligibility-aware experiences.
Cross-Functional Leadership & Go-To-Market Execution:
- Serve as the primary liaison across Engineering, UX, Marketing, Compliance, Operations, and other stakeholders.
- Drive alignment on priorities, trade-offs, and delivery plans across multiple teams.
- Support end-to-end go-to-market coordination, including product launches, communications, and operational readiness.