VP, Product Marketing

Lead the product marketing team focused on content, product marketing, customer marketing, and sales enablement. This role is a critical part of the marketing leadership team and will be instrumental in designing and owning significant parts of the go-to-market strategy, regularly collaborating with the executive leadership team. Your responsibilities include building a strong product marketing core, designing messaging frameworks, and optimizing content decisions. You will also build a content production machine and manage a high-performing team, fostering a culture of creativity and excellence. Collaboration with other departments is essential for a cohesive go-to-market approach, enabling customer-facing teams and fostering customer relationships. Requires a focus on measurable outcomes, exceptional communication skills, healthcare benefits experience, and a self-starting entrepreneurial mentality.