Principal Product Marketing Manager - IIS

What You’ll Do:

• Own IIS segment positioning, value propositions, message architecture, proof points, and a repeatable bill of materials across personas and key industries.
• Conduct ongoing research and analysis to improve the IIS motion, representing the voice of IIS buyers in product launches.
• Partner with Product Marketing peers to adapt portfolio content for IIS audiences and key industries.

Responsibilities:

• Partner with Campaigns and Growth Marketing to turn audience insight into demand programs, nurture streams, and bottom-funnel assets.
• Equip SDRs, AEs, and Customer Account Managers with talk tracks, discovery questions, objection handling, and enablement.
• Support the Channel team with vertical-specific content, battle cards, and core narratives for VARs and distributors.

What You Bring To The Team:

• 6+ years of product marketing experience, including 3+ years in B2B cybersecurity software with measurable results.
• Experience marketing and selling to in-house IT and security buyers, with small and midsized business experience preferred.
• A buyer-centric mindset, framing messages around pain points, buying triggers, personas, and outcomes.