Director, Conversion Strategy

About the Position:

• You will own the conversion strategy across the customer journey, from anonymous visitors to paid subscribers.
• You will leverage Martech platforms like Piano and Digioh to drive audience growth and subscription upsells.
• You will manage the onsite experimentation roadmap, including A/B testing and gating strategies.

About the Team:

• You will be part of the centralized Growth and Audience Relationship team.
• This team operates newsletter, notification, lifecycle, and onsite marketing programs for People Inc. brands.
• The team delivers best-in-class experiences to millions of subscribers.

Qualifications:

• Bachelor's degree or equivalent in Marketing, Platform Ops, or related field.
• 10+ years of experience in conversion optimization, subscription marketing, or customer acquisition.
• Proven success with Martech platforms and data-driven experimentation.

Compensation & Benefits:

• Salary range: $110,000 - $140,000 depending on location.
• Unlimited PTO, generous paid parental leave, and a comprehensive benefits package.
• Medical, dental, vision, 401(k) match, and more.