Source Job

$110,000–$140,000/yr
US Unlimited PTO

  • Lead conversion strategy across onsite and in-app marketing for People Inc. brands.
  • Optimize user journeys from anonymous visitors to paid subscribers using Martech platforms.
  • Drive experimentation and data-driven optimization to maximize revenue and audience growth.

Conversion Optimization A/B Testing Cross-functional Collaboration

15 jobs similar to Director, Conversion Strategy

Jobs ranked by similarity.

$65,000–$80,000/yr
US Unlimited PTO

  • Manage and execute onsite and in-app marketing campaigns to drive user acquisition and subscription growth.
  • Coordinate cross-functionally with Product, Marketing, Design, and Data teams to ensure flawless campaign delivery.
  • Monitor performance metrics, propose A/B tests, and optimize campaigns to improve conversion rates.

People Inc. is America's largest digital and print publisher, operating over 40 iconic brands that reach nearly 200 million people monthly. The company fosters a collaborative, fast-paced environment focused on growth and audience engagement.

North America Unlimited PTO

  • Own conversion optimization and content gating strategy across ServiceNow.com to drive full-funnel growth.
  • Lead experimentation and personalization efforts using AI and testing methodologies to improve lead generation and user experience.
  • Collaborate with cross-functional teams including Demand Generation, Product Marketing, and Customer Marketing to align web experiences with business goals.

ServiceNow is a global market leader providing AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500. With a culture of innovation and flexibility, the company offers a distributed work environment and focuses on making the world work better for everyone.

US

  • Own Landing Page Optimization (LPO) strategy, execution, and experimentation across paid acquisition and campaign experiences.
  • Build, launch, and QA landing pages using Prismic and CMS tools, partnering with Paid Media and Growth teams.
  • Analyze experiment results and conversion data to drive continuous improvement in first visit bookings and patient acquisition.

Midi Health is transforming healthcare for women in midlife by building a modern, virtual care platform for perimenopause, menopause, and other midlife health needs. As one of the fastest-growing healthcare companies in the country, they are scaling rapidly and investing heavily in digital experiences to help women discover, trust, and access care.

$125,000–$135,000/yr
US Unlimited PTO

  • Own performance marketing campaigns for affiliate program, media networks, and emerging platforms.
  • Continuously test new channels and creative formats to expand reach and optimize ROI.
  • Manage budgets, pacing, and forecasts across multiple campaigns and channels.

The Zebra provides easy-to-use tools and services for comparing car and home insurance online. Founded in 2012, the company has helped compare over 74 million quotes and fosters an inclusive culture with the motto 'All Stripes Welcome.'

$280,000–$330,000/yr
US Unlimited PTO

  • Own and accelerate the company's customer acquisition, conversion, and expansion efforts across digital, product, and automated channels.
  • Architect and execute a holistic growth strategy unifying performance marketing, website optimization, demand generation, product growth, and lifecycle automation.
  • Lead a team, manage agency relationships, and implement a robust experimentation framework for A/B testing and new channel evaluation.

Cresta provides a unified AI platform that combines conversational AI agents, real-time agent augmentation, and conversation intelligence to drive revenue and efficiency for customer experience. Founded from Stanford AI Lab, the company has raised over $270 million from top investors and is led by former Google Contact Center AI founder Ping Wu.

Canada

  • Own end-to-end conversion funnels across web and mobile to optimize user journeys and subscription revenue.
  • Lead high-velocity A/B testing and experimentation across onboarding, paywalls, and checkout experiences.
  • Partner cross-functionally with product, engineering, and analytics to drive data-informed growth strategies.

Ground News is a news comparison platform that helps users compare sources, detect media bias, and escape algorithmic echo chambers. It is a mission-driven, reader-supported subscription company with a growing remote team focused on media literacy and critical thinking.

$84,000–$100,000/yr
United States Unlimited PTO 14w maternity 14w paternity

  • Lead programmatic B2B campaigns across display, video, native, and ABM-driven activations for enterprise clients.
  • Optimize audience targeting using firmographic, technographic, and intent-based signals with partners like Bombora and 6sense.
  • Collaborate with analytics teams to link media performance to CRM metrics such as MQLs, SQLs, and revenue influence.

Jobgether uses an AI-powered matching process to help connect candidates with employers. They process personal data for evaluating candidacy and operate with a focus on efficient hiring.

$180,000–$190,000/yr
US

  • Defines and drives end-to-end customer experience across digital platforms, focusing on conversion, usability, and brand consistency.
  • Leads UX strategy, design, and optimization across eCommerce and digital touchpoints.
  • Partners with Engineering and business stakeholders to deliver high-impact customer experiences.

TOMS is in business to improve lives, supporting children’s education, health and well-being. The company is a mid-sized B Corporation with a mission-driven culture focused on kindness and community.

US

  • Drive funnel optimization and experimentation across the full customer acquisition journey.
  • Manage data-driven marketing campaigns and collaborate with sales to accelerate lead-to-opportunity conversion.
  • Ensure brand consistency and narrative alignment across all marketing assets and channels.

New Era Technology securely connects people, places, and information with end-to-end technology solutions. With a global team of over 3,000 professionals, they prioritize a people-first culture.

$180,000–$200,000/yr
US Canada

  • Build and own the multi-channel demand engine including SEO/SEM, Paid Social, Email, and emerging channels.
  • Own the conversion funnel from first touch through free-trial activation and Sales handoff.
  • Lead cross-functional partnerships with Product, RevOps, and Marketing to drive integrated campaigns.

Instrumentl is a YC-backed SaaS platform that provides grant management software for nonprofits. With over 5,500 customers and 40% annual growth, it is a profitable, mission-driven company that values ownership and collaboration.

$140,000–$190,000/yr
Global

  • You shape the narrative that ClickUp is moving fast and building the most powerful AI platform, translating complex product capabilities into customer value.
  • You architect AI-powered marketing systems and run conversion experiments across the full funnel at 3-5x velocity.
  • You own lifecycle and in-app messaging end-to-end, from onboarding to win-back flows across email and product surfaces.

ClickUp is building a converged AI workspace that unifies tasks, docs, chat, calendar, and enterprise search. It is an AI-native company that values ambition and innovation, fostering a culture of growth and high performance.

UK Unlimited PTO 12w maternity 12w paternity

  • Own the execution, optimization, and scaling of paid acquisition campaigns across Google Ads and Apple Search Ads.
  • Design, execute, and analyze A/B tests to maximize campaign performance and improve conversion funnels.
  • Manage substantial advertising budgets and build performance dashboards with actionable insights.

The company operates a digital platform focused on scaling customer acquisition through data-driven marketing campaigns. It fosters a remote-first, growth-oriented culture with a collaborative and innovative team environment.

US Unlimited PTO

  • Own the inbound paid program end to end, with paid search as the primary driver of qualified pipeline.
  • Optimize secondary channels like LinkedIn and website CRO to improve conversion rates and lead quality.
  • Ensure accurate tracking and attribution across paid channels, delivering bi-weekly performance reporting.

Tapcheck is a digital platform that provides on-demand pay to employees, allowing them to access earned wages early. The team is passionate about financial wellness and operates with values of humility, grit, raising the bar, and striving for growth.

$90,000–$100,000/yr
Global

  • Own paid acquisition across B2B and mobile app channels, including budget, campaigns, and attribution.
  • Build and manage campaigns for Lysted desktop and the Lysted mobile app, scaling UA for season ticket holders.
  • Drive budget ownership, A/B testing, and revenue-focused reporting to optimize CAC, ROAS, and LTV.

Automatiq is the leading all-in-one software platform in the live event ticketing world, serving resellers of all sizes. The company is data-driven and customer-obsessed, building a culture of technical excellence and growth.

$120,000–$135,000/yr
US

  • Own strategy and optimization of email and direct mail programs, the highest-volume enrollment channels.
  • Drive performance through segmentation, personalization, creative testing, and sequencing.
  • Design and run structured experiments, analyze the funnel, and develop recommendations for optimizations.

WellTheory is a digital health company helping people with autoimmune conditions through personalized care and nutrition guidance. We are a team of 50+ passionate people building an AI-forward organization in healthcare.