Own the paid acquisition strategy, roadmap, and budget across Meta, Google, and emerging channels.
Lead and grow a team of paid media professionals, setting clear direction and holding accountability for outcomes.
Partner with external agency and cross-functional teams to align investment with company priorities.

Testing & Optimization:

Design and run a rigorous testing program across creative, audience, bid strategy, and landing pages.
Translate results into fast, evidence-based decisions to improve performance.

Reporting & Forecasting:

Build reporting and forecasting that gives leadership clear visibility into spend and acquisition performance.
Analyze the full paid customer journey to surface high-impact optimization opportunities.

Lakeshore

Lakeshore creates innovative learning materials and world-class guest experiences for teachers, parents and children. Since 1954, they've grown into a global community with a thriving e-commerce business, multiple catalogs, over 50 stores, a national sales force, and international offices, and they continue to invest in a diverse, inquisitive team.

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