VP - Marketing

Marketing & Growth Strategy:

• Develop and implement a comprehensive marketing and growth strategy aligned with overall company objectives.
• Translate business goals into actionable, prioritised marketing roadmaps with measurable KPIs.
• Identify emerging market opportunities, patient behaviours, and macro trends.

Data-Driven Decision Making:

• Leverage multiple data sources to uncover behavioural insights driving churn, engagement, and conversion.
• Segment patients using behavioural, demographic, and value-based frameworks to design bespoke retention strategies.
• Build robust reporting infrastructure and dashboards to ensure real-time performance visibility.

Acquisition, Retention & Lifecycle Optimisation:

• Lead the development of a diversified and sustainable acquisition engine across paid, owned, and earned channels.
• Optimise CAC through continual experimentation across creative, targeting, pricing, and channel mix.
• Develop scalable brand positioning that enhances conversion, trust, and long-term differentiation.