Head of Acquisition Marketing

Strategy and Execution:

• Own the end-to-end acquisition strategy and deployment, driving scalable, profitable growth for our personal loan business.
• Deeply understand market trends and channel shifts, translating them into credible strategies and tactics for competitive advantage.
• Develop and scale performance marketing across multi-channel initiatives (direct mail, lead-gen, digital, affiliate) and own consolidated forecasting and budget pacing.

Team Leadership:

• Build and lead a high-accountability function defined by clear priorities and disciplined execution.
• Hire, develop, and mentor a team of high-performing growth marketers, leveraging internal talent, agency resources, and AI agents.
• Foster a relentless test-and-learn culture, challenging assumptions and learning quickly from wins and failures.

Cross-functional Partnership:

• Partner with Head of Lifecycle Marketing to drive demand and maximize customer lifetime value.
• Collaborate with Credit/Risk, Finance, Technology, and Operations to align strategies and drive growth.
• Act as a subject-matter expert on martech, AI, attribution, and product features that drive revenue.