Business Development Initiative (BDI) Marketing Manager

Essential Duties and Responsibilities:

• Lead and guide initiatives for specific markets and clients, coordinating the development of strategic marketing and business development plans.
• Become an in-house expert on marketing attributes, competition, drivers, and trends for assigned initiatives.
• Develop, organize, and maintain resource databases and internal collaboration sites, managing content and site integrity.

Marketing and Brand Leadership:

• Provide leadership for increasing brand awareness through targeted marketing campaigns and media coordination.
• Manage the preparation of collateral materials, including research and graphical content, and edit source materials.
• Oversee the integrity of the sales funnel using CRM systems for data entry, record maintenance, and report preparation.

Proposal and Conference Support:

• Guide regional marketing staff and proposal teams in strategy sessions, capture plans, and win theme development.
• Support industry award nominations by researching opportunities and developing submittal packages.
• Collaborate on planning internal meetings and external conferences, and track and evaluate networking opportunities.