Product Marketing Manager

Positioning & Messaging:

• Own positioning and messaging for DreamDEX across core retail audiences: alpha groups, trading communities, and professional traders.
• Craft a differentiation story grounded in real product strengths like CEX-grade execution onchain and zero protocol fees.
• Simplify a deeply technical product narrative for both professional and first-time onchain traders.

Go-to-Market & Launches:

• Lead GTM for new launches and product capabilities, from brief through to post-launch measurement.
• Build repeatable launch playbooks consolidating learnings across KOLs, events, community, content, social, and PR.
• Partner with Product to shape the roadmap based on user insights and community trends.

Competitive & Market Intelligence:

• Be the team’s expert on the onchain derivatives landscape and emerging platforms.
• Turn intelligence into positioning, product recommendations, and growth tactics.
• Track sentiment and report on how DreamDEX is perceived by trading communities.

Adoption, Retention & Enablement:

• Scale the DreamDEX distribution engine through growth tactics like leaderboards and referral mechanics.
• Establish DreamDEX as the default venue for professional capital onchain.
• Support BD team with key assets that win market makers and institutional desks.