Source Job

Global

  • Own positioning, messaging, and narrative for DreamDEX across retail audiences and craft differentiation grounded in product strengths.
  • Lead go-to-market for new launches and product capabilities, building repeatable launch playbooks across multiple channels.
  • Be the expert on the onchain derivatives landscape, turning intelligence into positioning and growth tactics.

Product Marketing Web3 Trading Go-to-Market Strategy

20 jobs similar to Product Marketing Manager

Jobs ranked by similarity.

Global

  • Own product strategy, roadmap, and execution for first-party DeFi products across DeepBook, DeepBook Predict, and the DeepBook app.
  • Manage product lines from discovery to scaled adoption, defining and tracking core metrics like liquidity depth, volume, and retention.
  • Partner across engineering, design, BD, marketing, and ecosystem teams to bring DeFi products to market and drive on-chain behavior.

Mysten Labs builds foundational infrastructure for decentralized protocols on blockchain, aiming to accelerate the internet of value. They are a remote-first, well-funded company with a world-class team and a $300M Series B from top venture funds.

LATAM Europe

  • Own and execute go-to-market motions for part of the product portfolio, coordinating across product, sales, and marketing teams.
  • Develop positioning, messaging, and sales enablement materials including hotsheets, pitch decks, and competitive analysis.
  • Produce case studies, customer stories, and sales narratives linking Singular's capabilities to business outcomes.

Singular is a marketing growth platform built for the AI era, unifying marketing data and attribution into a single source of truth. We are a fast-moving, high-impact SaaS company with a remote-friendly culture and a commitment to diversity.

US Unlimited PTO

  • Drive Ondo asset adoption growth across new partners, chains, and regions, identifying expansion opportunities.
  • Design and execute joint campaigns to attract and retain users, owning strategy, creative direction, and post-campaign analysis.
  • Evaluate partner performance using onchain and campaign data to refine strategy and optimize ROI.

Ondo Finance provides institutional-grade, blockchain-enabled investment products and services, developing decentralized finance technology and managing tokenized funds. Founded by alumni from Goldman Sachs Digital Assets Team, the company is backed by top investors like Founders Fund and Coinbase Ventures, and is a fully remote team with members across the U.S.

US

  • Own and scale the liquidity ecosystem across spot, derivatives, prediction markets, and real-world asset products for a leading crypto platform.
  • Manage relationships with institutional liquidity providers and market makers, driving commercial growth and best-in-class execution quality.
  • Collaborate with Product and Trading teams to define liquidity requirements and expand into new product verticals.

Crypto.com is a leading global digital asset platform founded in 2016, serving over 150 million customers with a vision of making cryptocurrency available in every wallet. The company emphasizes security, privacy, and compliance, fostering a transformational and proactive work environment with a talented, ambitious team.

Global

  • Design and execute multi-channel acquisition campaigns to scale the ecosystem with high-value users.
  • Oversee paid acquisition budgets, optimize ad spend and creative assets to drive down customer acquisition cost.
  • Architect retention loops and engagement strategies, maintaining dashboards and translating data into strategic insights.

Global

  • Lead overarching creative strategy and brand building, developing original content campaigns that simplify complex blockchain concepts.
  • Establish and enforce consistent brand guidelines including tone of voice, visual direction, and messaging across all markets.
  • Collaborate cross-functionally with product, engineering, and growth teams to integrate cohesive branding into videos, partnerships, and events.

Trust Wallet is a leading non-custodial cryptocurrency wallet that enables users to securely manage and grow digital assets across 100+ blockchains. Trusted by over 200 million people worldwide, the company fosters a vibrant, flat organizational culture with a global team.

Global

  • Lead the marketing function across brand, product marketing, communications, content, social, partnerships, and campaigns.
  • Own the editorial standard and shape core narratives to define Offchain's market presence and translate technical capabilities into business outcomes.
  • Develop and execute high-impact campaigns, partner marketing motions, and market intelligence to drive commercial impact and ecosystem growth.

Offchain is a pioneer in blockchain scalability and security, building the Arbitrum stack that powers the Ethereum ecosystem. With over 100 teams using its technology and backing from $124 million in funding, the company is at the forefront of transforming decentralized applications.

$105,000–$125,000/yr
US Unlimited PTO

  • Synthesize buyer research, competitive analysis, and product innovation into compelling market narratives and positioning frameworks.
  • Create and execute sales enablement content including pitch decks, case studies, and demo narratives in partnership with GTM strategy.
  • Collaborate across Product, Sales, and Marketing to ensure strategic alignment and measurable commercial impact.

Lumin Digital is a trailblazer in digital banking solutions, driven by a unique approach to technology, service, and people. They empower credit unions and banks with cutting-edge digital experiences and are a 100% cloud-native company.

Asia

  • Drive business growth by identifying product opportunities and innovations to expand spot trading market share.
  • Plan strategic roadmaps with key stakeholders and define KPIs to track and improve performance.
  • Optimize products and tools while collaborating cross-functionally to boost active user and volume growth.

Binance is a leading global blockchain ecosystem behind the world's largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries and leverage the power of digital assets to build an inclusive financial ecosystem.

US Canada

  • Own competitive analysis against Oracle P6 and Microsoft Project.
  • Run product launches end to end.
  • Arm sales and solutions engineering teams to win.

Planera replaces legacy construction scheduling tools with a visual, collaborative platform and an AI scheduling assistant. They are a well-backed startup seeking their first Product Marketing Manager.

Global

  • Design and execute growth and lifecycle strategies using data and automation to optimize acquisition, activation, retention, and monetization.
  • Use generative AI and automation to scale content production, personalization, and data analysis, integrating new AI use cases into marketing workflows.
  • Translate complex features into simple, resonant messages, build launch playbooks, and act as the user's voice inside the product team.

CloudWalk is a global payments and technology company building the future of financial infrastructure. It's a fast-moving, AI-driven company with products reaching millions of people, expanding into finance, intelligence, and human behavior.

US Unlimited PTO

  • Own go-to-market strategy for Life360's advertising products, including positioning, messaging, and commercialization across Direct and Self-serve business lines.
  • Partner with Product Management to influence the roadmap, define launch readiness, and coordinate end-to-end launch plans across cross-functional teams.
  • Create sales collateral and enable teams with market insights, competitive intelligence, and customer research to drive adoption and revenue growth.

Life360's mission is to keep people close to the ones they love through a category-leading mobile app, Tile tracking devices, and Pet GPS tracker. With over 500 remote-first employees and approximately 97.8 million monthly active users, the company is a household name for family safety and coordination.

US Canada

  • Develop differentiated messaging and positioning for products like Payments Intelligence, Payouts, Tax, Billing, and Link.
  • Produce high-quality content such as executive briefings, analyst presentations, and sales playbooks.
  • Lead market research and competitive analysis, building enablement assets for sales teams.

Stripe is a financial infrastructure platform for businesses, enabling companies from startups to enterprises to accept payments and grow revenue. With a mission to increase the GDP of the internet, Stripe has thousands of employees and a culture of innovation and collaboration.

$180,000–$225,000/yr
US Canada

  • Own how we talk about TLDR and our individual newsletters — positioning, messaging, and narrative across every customer-facing surface.
  • Own the core sales toolkit — media kit, sales decks, case studies, one-pagers, and talk tracks — and keep it sharp, current, and consistent.
  • Partner closely with Sales, Account Management, and Marketing so positioning actually lands in every advertiser conversation.

TLDR is the largest network of tech newsletters in the world, with over 7 million subscribers covering startups, software engineering, AI, cybersecurity, product, and more. Our 29-person full-time team includes alumni of TikTok, Business Insider, and Morning Brew, and we doubled our revenue from 2024 to 2025.

US

  • Develop product messaging and value propositions across web, campaigns, and sales tools.
  • Support product launches with cross-functional coordination and deliverable tracking.
  • Conduct competitive and market research to inform positioning and launch decisions.

Revalize empowers manufacturing businesses to better design, model, develop, and sell, using an AI-forward mindset. Serving over 16,000 global customers, it is a portfolio company of TA Associates and Hg.

$71,640–$124,176/yr
US

  • Lead go-to-market execution for product releases and enhancements, coordinating across Product, Sales, Marketing, and Design teams.
  • Develop product messaging, positioning, and sales enablement materials like one-pagers, battlecards, and FAQs.
  • Gather customer and market insights from research, win-loss analysis, and team interviews to inform positioning and strategy.

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more with an amazing team of 25,200 people in 32 countries.

Global

  • Build Wand's creative engine by owning the ideas that shape how players discover Wand.
  • Shape how gamers see Wand by developing positioning and messaging that resonates.
  • Lead creative production by directing freelancers and giving actionable feedback.

Wand makes gaming magical by building a companion layer that transforms how players experience PC games. Over 40 million players across 4,000+ titles already use Wand, and the company values a diverse and inclusive remote team.

Global

  • Actively source, pitch, and onboard institutional-grade capital, market makers, and whales to increase platform TVL.
  • Tap into existing relationships with CEX VIP client management teams, prime brokers, and OTC desks to route liquidity.
  • Identify and build strategic partnerships with traditional Web2 financial institutions, crypto funds, family offices, and asset managers.

Hyphen Connect Limited is a recruitment platform connecting talent with opportunities in the crypto and Web3 space. They operate with a remote-first culture, focusing on fast-growing ecosystems.

Europe

  • Lead go-to-market planning for JetBrains AI Ecosystem launches and adoption initiatives, turning product changes into clear messaging and effective launch plans.
  • Develop messaging and assets for key channels including web, blog posts, newsletters, and social content, partnering with Product and Marketing teams.
  • Collect customer and competitive insights, track campaign performance, and help improve team processes over time.

JetBrains creates tools that help developers do their best work, integrating AI directly into IDEs to support workflows like writing code and automating tasks. The company fosters an open and inclusive workplace, welcoming everyone regardless of background, and offers benefits like flexible work locations and learning opportunities.

Global

  • Deeply research how novice, intermediate, and professional users choose between copy trading, bots, and self-built strategies, translating insights into product decisions.
  • Collaborate with engineering, quantitative research, AI, risk control, design, and operations teams to clarify trade-offs and drive high-quality product launches.
  • Continuously track cutting-edge trends in copy trading, quantitative tools, and AI-powered investment products to form independent judgments rather than copying features.

Gate is one of the world's earliest and most established digital asset platforms, serving tens of millions of users and offering comprehensive trading and wealth management products across thousands of digital assets. With thousands of employees spread across major financial centers globally, it fosters a remote-first, highly autonomous culture that attracts top talent.