Maintain positioning framework as the source of truth; evolve it as the market and product change.
Own positioning, messaging, and GTM strategy for product launches; measure launch impact on the funnel.
Track market trends and how competitors position themselves; maintain battlecards and oversee win/loss analysis.
HealthJoy is dedicated to simplifying healthcare benefits by guiding employees to affordable, high-quality care through their Benefits Operating System. With over 300 team members and significant funding, they have been recognized as a fast-growing startup and a best place to work.
Own Product Marketing strategy and positioning for HHAeXchange’s provider business.
Define scalable operating models, frameworks, and AI-enabled workflows.
Own go-to-market strategy and execution for new products and major releases.
HHAeXchange is a leading technology platform for home and community-based care. They aim to create an end-to-end homecare solution connecting patients, personal care providers, managed care organizations, and states.
Own go-to-market strategy for your product areas, including positioning, messaging, launch execution, and measurement.
Partner with EPD squads to shape feature narratives and ensure launches land with a real market impact.
Drive product adoption and activation by connecting PMM work directly to the metrics that matter to the business.
Customer.io powers automated communication that people actually want to receive, helping teams send smarter, more relevant messages using real-time behavioral data. The company has over 8,000 companies using its platform and strives to build an inclusive team culture.
Implement commercialization and go‑to‑market plans across multiple markets and use cases.
Conduct market and competitive research to inform product strategy and investment decisions.
Build data-supported business cases for new market and expansion opportunities.
Experian is a global data and technology company, powering opportunities for people and businesses around the world. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), Experian has a team of 22,500 people across 32 countries.
Build and scale the competitive intelligence program, establishing it as a core Product Marketing function.
Own a centralized competitive intelligence repository as the single source of truth.
Conduct deep, creative competitive research to uncover insights into competitor products, positioning, pricing, and strategy.
Boulevard provides a client experience platform for appointment-based, self-care businesses. They empower customers to give their clients meaningful moments. They have an insatiable curiosity and embrace experimentation and design each detail to maximize impact.
Own go-to-market for new and relaunched products end-to-end.
Build and maintain a launch calendar and milestone framework.
Create all launch assets including positioning, messaging, and product pages.
Miter helps construction contractors build with confidence by providing them with AI and embedded payments. They are a fast-growing vertical software company with thousands of customers and tens of millions in ARR.
Design and produce high-quality sales enablement materials including pitch decks, one-pagers, battle cards, and objection-handling guides.
Develop and deliver internal training programs, workshops, and onboarding curricula to educate sellers on product capabilities and sales methodology.
Define and track key enablement KPIs including content adoption, training completion rates, ramp time, and impact on win rates.
Swiftly is a retail digital technology company that empowers regional and independent grocers to compete in a digital-first world with app, web, loyalty, and e-commerce solutions. With 70+ retailer banners and Series C funding, it is the first to seamlessly connect digital and in-store shopping, operating as a collaborative team of experienced professionals.
Jump's mission is to empower financial advisors and their clients to thrive in the age of AI. Jump was launched in 2023 by repeat entrepreneurs and is backed by top venture capital firms and industry strategics including Battery, Sorenson, Pelion, and Citi.
Own day-to-day go-to-market messaging across products, launches, and campaigns.
Translate product innovation into compelling narratives for email, social, web, and sales collateral.
Develop positioning and messaging frameworks for enterprise and nonprofit solutions.
Goodstack powers global social impact through a unified platform for enterprise giving, volunteering, and funding. Backed by General Catalyst, we are a fast-growing Series A SaaS company with a diverse team of 20+ nationalities across 5 continents.
Collaborate on product positioning and messaging for diverse audiences.
Drive sales enablement with data-driven insights and resources.
Plan and execute successful product and feature launches.
WeVideo is the leading video learning platform for content creators, businesses of all sizes, and educational institutions. They value collaboration and continuous learning, fostering a positive team environment where many employees have long tenures.
Drive GTM planning and execution for new Hatch feature launches.
Maintain a deep understanding of the competitive landscape and customer needs.
Assess market needs and conduct research to influence new product development.
Hatch is an AI agent lead management platform that helps services businesses turn every customer interaction into revenue growth. Recently acquired by Yelp, Hatch operates as a standalone product and is expanding its reach to help thousands more businesses unlock the revenue sitting in their lead pipeline.
Develop industry messaging, solution positioning, and use-case narratives aligned with Replicant’s platform and product strategy.
Lead cross-functional launch planning and execution, including enablement, GTM coordination, and post-launch optimization.
Build and manage customer advocacy initiatives, including customer references, external case studies, internal “pocket stories,” and customer proof points that support Sales and Marketing efforts.
Replicant provides a platform that helps contact centers resolve more requests. It is a fast-growing AI company powered by large language models (LLMs) and designed for enterprise scale, security, and empathy.
Connect product, market, positioning, and revenue strategy into a unified go-to-market plan.
Build deep fluency in buyer personas, pain points, use cases, and objections.
Turn complex products into clear, compelling value propositions.
SUBSCRIBE provides electronic subscription document technology and an order management system for alternative product transactions. They are a small but growing team, and this is a leadership role with real ownership.
Drive market and competitive intelligence to inform product strategy.
Create high-quality product marketing assets, including messaging frameworks and sales decks.
Develop programs that support lead generation, customer conversations, and partner recruitment.
Numeral is transforming how taxes get done by eliminating the burden of complex regulations for digital businesses. They are the largest and fastest-growing AI-native tax solution, serving over 3,000 paying customers and have more than tripled their revenue every year since starting in 2023.
Create and maintain a product roadmap outlining goals and milestones.
Collaborate with cross-functional teams to prioritize product features.
Cotiviti is a leading analytics and technology company in the healthcare industry, providing solutions that help health plans and providers improve payment accuracy, risk adjustment, quality, and clinical outcomes. Our payment accuracy platform processes over $800 billion in claims annually, serving more than 30 of the top health plans in the United States.
Lead the development and execution of product strategies.
Define the vision and roadmap for a feature area or a product.
Conduct market research and competitive benchmarking to pinpoint customer needs.
Applied Systems transforms the insurance industry. They have 40+ years of experience in the Insurtech industry with a team that shows up every day ready to learn and deliver innovative software and services.
Drive the strategy, development, and launch of AI-powered products and features.
Define and articulate a compelling AI vision and strategy that capitalizes on Noodle’s expertise.
Conduct thorough research of market trends and AI use to identify unmet needs and emerging trends.
Noodle is a strategy, services, and technology partner for higher education. They develop infrastructure, learning experiences, and grow awareness for academic institutions, with a vision to empower universities to change the world.
Lead the GTM strategy and execution for Unit4’s AInative architecture, a companywide, 18month initiative.
Translate complex technical innovation into clear, credible economic value stories for CFOs, COOs, and CHROs.
Build and lead a product marketing function that endures beyond individual launches.
Unit4 empowers people in service organizations with innovative Enterprise and Business software solutions. They've innovated and taken a new approach to delivering ERP that works for people, with self-driving, adaptive and intuitive software.
Surface consumer, market, and business insights to influence prioritization.
Define product positioning and messaging, translating value into a durable messaging framework.
Drive feature adoption and membership growth through go-to-market strategies.
AllTrails is the app for exploring the outdoors. They connect people to their next adventure. AllTrails is home to the world’s largest outdoor community, with members and trails around the globe, and supports inclusive access to nature.
Support the preparation and organization of go-to-market and sales materials.
Help conduct market, customer, and competitor research.
Assist in organizing feedback and insights related to new service offerings.
We are a top-rated HubSpot Elite Partner in Central and Eastern Europe, specializing in CRM implementations and web solutions for B2B companies. We design and build CRM ecosystems and high-performing websites using HubSpot CMS and other modern CMS platforms.