Source Job

$120,000–$150,000/yr
US Unlimited PTO

  • Maintain positioning framework as the source of truth; evolve it as the market and product change.
  • Own positioning, messaging, and GTM strategy for product launches; measure launch impact on the funnel.
  • Track market trends and how competitors position themselves; maintain battlecards and oversee win/loss analysis.

Product Marketing B2B GTM Strategy Competitive Intelligence AI

19 jobs similar to New Product Marketing Lead

Jobs ranked by similarity.

$106,000–$198,000/yr
US 3w PTO 14w maternity

  • Drive GTM planning and execution for new Hatch feature launches.
  • Maintain a deep understanding of the competitive landscape and customer needs.
  • Assess market needs and conduct research to influence new product development.

Hatch is an AI agent lead management platform that helps services businesses turn every customer interaction into revenue growth. Recently acquired by Yelp, Hatch operates as a standalone product and is expanding its reach to help thousands more businesses unlock the revenue sitting in their lead pipeline.

US Unlimited PTO

  • Build and scale the competitive intelligence program, establishing it as a core Product Marketing function.
  • Own a centralized competitive intelligence repository as the single source of truth.
  • Conduct deep, creative competitive research to uncover insights into competitor products, positioning, pricing, and strategy.

Boulevard provides a client experience platform for appointment-based, self-care businesses. They empower customers to give their clients meaningful moments. They have an insatiable curiosity and embrace experimentation and design each detail to maximize impact.

$160,000–$190,000/yr
US

  • Own market strategy & positioning.
  • Lead Go-To-Market (GTM) execution.
  • Drive sales enablement.

Jump's mission is to empower financial advisors and their clients to thrive in the age of AI. Jump was launched in 2023 by repeat entrepreneurs and is backed by top venture capital firms and industry strategics including Battery, Sorenson, Pelion, and Citi.

$180,000–$200,000/yr

  • Own Product Marketing strategy and positioning for HHAeXchange’s provider business.
  • Define scalable operating models, frameworks, and AI-enabled workflows.
  • Own go-to-market strategy and execution for new products and major releases.

HHAeXchange is a leading technology platform for home and community-based care. They aim to create an end-to-end homecare solution connecting patients, personal care providers, managed care organizations, and states.

US

  • Connect product, market, positioning, and revenue strategy into a unified go-to-market plan.
  • Build deep fluency in buyer personas, pain points, use cases, and objections.
  • Turn complex products into clear, compelling value propositions.

SUBSCRIBE provides electronic subscription document technology and an order management system for alternative product transactions. They are a small but growing team, and this is a leadership role with real ownership.

US Unlimited PTO 11w maternity

  • Own go-to-market strategy for your product areas, including positioning, messaging, launch execution, and measurement.
  • Partner with EPD squads to shape feature narratives and ensure launches land with a real market impact.
  • Drive product adoption and activation by connecting PMM work directly to the metrics that matter to the business.

Customer.io powers automated communication that people actually want to receive, helping teams send smarter, more relevant messages using real-time behavioral data. The company has over 8,000 companies using its platform and strives to build an inclusive team culture.

US Unlimited PTO

  • Own go-to-market for new and relaunched products end-to-end.
  • Build and maintain a launch calendar and milestone framework.
  • Create all launch assets including positioning, messaging, and product pages.

Miter helps construction contractors build with confidence by providing them with AI and embedded payments. They are a fast-growing vertical software company with thousands of customers and tens of millions in ARR.

$160,000–$210,000/yr
US Unlimited PTO

  • Deeply understand SentiLink solutions and partners and become a key spokesperson on our value.
  • Perform market research, competitive and opportunity analysis.
  • Create and evolve the differentiated messaging for SentiLink’s products and brand.

SentiLink provides identity and risk solutions, empowering institutions and individuals to transact with confidence. They are backed by world-class investors including Craft Ventures and Andreessen Horowitz, and they operate as a digital-first company with strong collaboration across the U.S. and India.

US

  • Evolve and construct a unified storage platform narrative.
  • Define competitive positioning across all marketing content.
  • Develop and execute go-to-market strategies for the storage portfolio.

Jobgether is a platform that helps candidates get hired faster. They use AI-powered matching to make sure applications are reviewed quickly, objectively, and fairly against the role's core requirements.

Europe Unlimited PTO

  • Lead the GTM strategy and execution for Unit4’s AInative architecture, a companywide, 18month initiative.
  • Translate complex technical innovation into clear, credible economic value stories for CFOs, COOs, and CHROs.
  • Build and lead a product marketing function that endures beyond individual launches.

Unit4 empowers people in service organizations with innovative Enterprise and Business software solutions. They've innovated and taken a new approach to delivering ERP that works for people, with self-driving, adaptive and intuitive software.

North America 6w PTO

  • Develop and articulate a refreshed positioning and core messaging framework.
  • Build vertical narratives for FSI, Public Sector, Telecom, Healthcare, and High-tech/Manufacturing, each with proof points and reference customers.
  • Develop and maintain battle cards for the top competitors in the data security, DLP, and DSPM space, with adoption tracked across 100% of competitive deals.

Qohash is building the zero copy data security control layer, enterprises need to adopt AI safely. Our platform, Qostodian, helps large organizations discover, classify, govern, and remediate sensitive unstructured data across their most critical data sources without moving or copying the data. The company values a strong culture and higher purpose.

Europe

  • Support the preparation and organization of go-to-market and sales materials.
  • Help conduct market, customer, and competitor research.
  • Assist in organizing feedback and insights related to new service offerings.

We are a top-rated HubSpot Elite Partner in Central and Eastern Europe, specializing in CRM implementations and web solutions for B2B companies. We design and build CRM ecosystems and high-performing websites using HubSpot CMS and other modern CMS platforms.

Global

  • Lead go-to-market strategies and execute integrated marketing campaigns aligned with business objectives and growth targets.
  • Collaborate closely with product, sales, partner, and content teams to develop impactful positioning, messaging, and customer-focused assets.
  • Mentor and support other marketers by sharing best practices, improving campaign quality, and fostering a high-performance culture.

Jobgether is a company that uses an AI-powered matching process to ensure applications are reviewed quickly and fairly. They identify top-fitting candidates and share the shortlist with the hiring company for final decisions.

$110,000–$120,000/yr
US 4w PTO

  • Drive the strategy, development, and launch of AI-powered products and features.
  • Define and articulate a compelling AI vision and strategy that capitalizes on Noodle’s expertise.
  • Conduct thorough research of market trends and AI use to identify unmet needs and emerging trends.

Noodle is a strategy, services, and technology partner for higher education. They develop infrastructure, learning experiences, and grow awareness for academic institutions, with a vision to empower universities to change the world.

$175,000–$225,000/yr
Global

  • Own and execute the end-to-end marketing strategy across product marketing, demand generation, and brand.
  • Lead product marketing efforts, including positioning, messaging, and customer storytelling for a technical AI platform.
  • Drive demand generation programs to produce measurable revenue impact and partner closely with sales.

PortPro is an AI-led operating system built for the drayage trucking sector, focusing on moving containers in and out of America's ports. It is a fast-growing, no-drama SaaS company with a team of collaborative and proactive professionals.

US

  • Own the AI observability category narrative, defining what it is, why it matters, and why Monte Carlo leads it.
  • Craft differentiated positioning that lands with technical practitioners and executive buyers.
  • Build and execute GTM plans for new product releases, including messaging frameworks and launch plans.

Monte Carlo is an Agent Trust Platform that unifies data and agent observability to monitor, troubleshoot, and improve production AI systems. Founded in 2019 and backed by leading investors, Monte Carlo empowers data and AI teams to ship trusted AI at scale.

US

  • Build and execute integrated marketing campaigns that support pipeline generation and GTM priorities.
  • Translate audience insights, market trends, and data into creative campaign ideas.
  • Own campaign planning from concept to execution, including messaging, channels, timelines, assets, and follow-up motions.

Oasis Security is redefining how enterprises manage access in the age of AI. They are backed by Sequoia, Accel, and Craft Ventures, and trusted by dozens of Fortune 500 companies including S&P Global, Mars, and Nationwide.

Global

  • Develop industry messaging, solution positioning, and use-case narratives aligned with Replicant’s platform and product strategy.
  • Lead cross-functional launch planning and execution, including enablement, GTM coordination, and post-launch optimization.
  • Build and manage customer advocacy initiatives, including customer references, external case studies, internal “pocket stories,” and customer proof points that support Sales and Marketing efforts.

Replicant provides a platform that helps contact centers resolve more requests. It is a fast-growing AI company powered by large language models (LLMs) and designed for enterprise scale, security, and empathy.

Unlimited PTO

  • Develop deep expertise in Meshy's product capabilities and roadmap.
  • Synthesize user research, community signals, and usage data to uncover the most compelling user stories and workflows.
  • Own the product messaging framework: positioning, value propositions, and narratives across the full portfolio.

Meshy is the leading 3D generative AI company on a mission to transform the content creation pipeline. They make it effortless for both professional artists and hobbyists to create unique 3D assets. They are backed by premiere venture capital firms like Sequoia and GGV and have raised $100+ Million in funding.